{"id":37024,"date":"2020-07-12T18:41:06","date_gmt":"2020-07-12T11:41:06","guid":{"rendered":"https:\/\/shopee.vn\/blog\/?p=37024"},"modified":"2023-09-07T00:36:52","modified_gmt":"2023-09-06T17:36:52","slug":"sach-marketing-can-ban","status":"publish","type":"post","link":"https:\/\/shopee.vn\/blog\/sach-marketing-can-ban\/","title":{"rendered":"Top 5 Cu\u1ed1n S\u00e1ch Marketing C\u0103n B\u1ea3n Cho Ng\u01b0\u1eddi Nh\u1eadp M\u00f4n"},"content":{"rendered":"

T\u1eeb x\u01b0a \u0111\u1ebfn nay, Marketing lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n lu\u00f4n ph\u1ea3i ngh\u0129 t\u1edbi khi mu\u1ed1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, n\u00f3 c\u0169ng l\u00e0 m\u1ed9t m\u00f4n h\u1ecdc, m\u1ed9t \u0111\u1ec1 t\u00e0i v\u00e0 c\u1ea3 m\u1ed9t s\u1ef1 nghi\u1ec7p.<\/span><\/p>\n

Ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3, tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u s\u00e1ch marketing c\u0103n b\u1ea3n v\u00e0 c\u00e1c lo\u1ea1i <\/span>s\u00e1ch kinh t\u1ebf<\/a> kh\u00e1c. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n nh\u1eefng quy\u1ec3n s\u00e1ch v\u1ec1 marketing hay nh\u1ea5t d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u. V\u1edbi n\u1ed9i dung mang t\u00ednh c\u1eadp nh\u1eadt v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/span><\/p>\n

Nh\u1eefng l\u01b0u \u00fd khi ch\u1ecdn s\u00e1ch Marketing<\/b><\/h2>\n

M\u1ed9t cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n<\/b><\/h3>\n

\u0110\u1ec3 tr\u00e1nh hi\u1ec3u sai v\u1ec1 marketing ngay trong l\u1ea7n t\u00ecm hi\u1ec3u \u0111\u1ea7u ti\u00ean. B\u1ea1n c\u1ea7n ph\u1ea3i t\u1ef1 trang b\u1ecb cho m\u00ecnh nh\u1eefng quy\u1ec3n s\u00e1ch t\u1ed5ng qu\u00e1t. H\u00e3y l\u1ef1a ch\u1ecdn nh\u1eefng quy\u1ec3n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft v\u1edbi ng\u00f4n ng\u1eef c\u00e0ng d\u1ec5 hi\u1ec3u c\u00e0ng t\u1ed1t. V\u00ec b\u00f3 c\u1ef1c k\u1ef3 quan tr\u1ecdng gi\u00fap b\u1ea1n n\u1eafm v\u1eefng nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 marketing.<\/span><\/p>\n

Ch\u1ecdn s\u00e1ch Marketing c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c vi\u1ebft c\u00f3 h\u1ec7 th\u1ed1ng r\u00f5 r\u00e0ng<\/b><\/h3>\n

H\u00e3y ch\u00fa \u00fd r\u1eb1ng, n\u1ebfu b\u1ea1n trang b\u1ecb ki\u1ebfn th\u1ee9c sai c\u00e1ch ngay t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u. Nh\u1eefng quan \u0111i\u1ec3m v\u00e0 c\u00e1ch nh\u00ecn sai l\u1ec7ch v\u1ec1 marketing. B\u1ea1n s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u1ec1 n\u00f3 sau n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n s\u1ebd hao ph\u00ed m\u1ed9t kho\u1ea3ng th\u1eddi gian cho nh\u1eefng \u0111i\u1ec1u v\u00f4 \u00edch.<\/span><\/p>\n

Ch\u1ecdn nh\u1eefng cu\u1ed1n s\u00e1ch Marketing c\u01a1 b\u1ea3n ph\u00e1t h\u00e0nh g\u1ea7n \u0111\u00e2y<\/b><\/h3>\n

Trong l\u0129nh v\u1ef1c kinh doanh n\u00f3i chung v\u00e0 marketing n\u00f3i ri\u00eang, n\u1ebfu b\u1ea1n kh\u00f4ng li\u00ean t\u1ee5c c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, b\u1ea1n s\u1ebd t\u1ee5t h\u1eadu l\u1ea1i sau l\u01b0ng th\u1ebf gi\u1edbi v\u00e0 d\u1ec5 d\u00e0ng b\u1ecb \u0111\u00e0o th\u1ea3i. Ch\u00ednh v\u00ec l\u00ed do \u0111\u00f3, b\u1ea1n n\u00ean ch\u00fa tr\u1ecdng v\u00e0o th\u1eddi gian m\u00e0 s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0 tr\u00e1nh ch\u1ecdn nh\u1eefng quy\u1ec3n s\u00e1ch \u0111\u00e3 qu\u00e1 l\u1ed7i th\u1eddi.<\/span><\/p>\n

Top 5 cu\u1ed1n s\u00e1ch Marketing c\u01a1 b\u1ea3n m\u00e0 ng\u01b0\u1eddi m\u1edbi kh\u00f4ng th\u1ec3 b\u1ecf qua<\/b><\/h2>\n

1. Th\u1ea5u Hi\u1ec3u Ti\u1ebfp Th\u1ecb T\u1eeb A \u0110\u1ebfn Z \u2013 Philip Kotler<\/b><\/h3>\n
\"M\u1ed9t
M\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch c\u0103n b\u1ea3n \u0111\u01b0\u1ee3c Philip Kotler truy\u1ec1n b\u00e1 r\u1ed9ng r\u00e3i (Ngu\u1ed3n: moonbooks.com.vn)<\/figcaption><\/figure>\n

Trong cu\u1ed1n <\/span>Th\u1ea5u hi\u1ec3u ti\u1ebfp th\u1ecb t\u1eeb A \u0111\u1ebfn Z<\/a> n\u00e0y, Philip Kotler, nh\u00e0 hi\u1ec1n tri\u1ebft \u0111\u00e1ng k\u00ednh nh\u1ea5t v\u1ec1 ti\u1ebfp th\u1ecb.\u00a0 \u0110\u00e3 ch\u1ecdn l\u1ecdc v\u00e0 kh\u1ea3o s\u00e1t c\u00e1c kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ed9 m\u00f4n n\u00e0y trong hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea3 t\u01b0\u01a1ng lai. \u0110\u01b0a ra m\u1ed9t \u0111\u00fac k\u1ebft m\u1edbi m\u1ebb v\u00e0 th\u00fa v\u1ecb v\u1ec1 vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ebd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb ph\u1ea3i thay \u0111\u1ed5i ra sao.<\/span><\/p>\n

Kotler \u0111\u00e3 n\u00eau b\u1eadt 80 kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n c\u1ee7a ti\u1ebfp th\u1ecb. \u00d4ng chia s\u1ebb v\u1edbi ch\u00fang ta nh\u1eefng suy ng\u1eabm s\u00e2u s\u1eafc v\u00e0 s\u00e1ng t\u1ea1o qua s\u1ef1 t\u1eebng tr\u1ea3i c\u1ee7a m\u00ecnh th\u00f4ng qua cu\u1ed1n s\u00e1ch Marketing c\u0103n b\u1ea3n n\u00e0y. Nh\u1eefng l\u1eadp lu\u1eadn xu\u1ea5t s\u1eafc c\u1ee7a \u00f4ng \u0111\u00e3 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, t\u00ednh s\u00e1ng t\u1ea1o, qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. K\u1ec3 c\u1ea3 ti\u1ebfp th\u1ecb tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u, kh\u00e1c bi\u1ec7t h\u00f3a, \u0111\u1ed5i m\u1edbi, \u0111\u1ecbnh v\u1ecb, v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

2. Facebook Marketing t\u1eeb A \u0111\u1ebfn Z\u00a0<\/b><\/h3>\n
\"Facebook
Facebook \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m hi\u1ec7n nay (Ngu\u1ed3n: fahasa.com)<\/figcaption><\/figure>\n

N\u1ebfu b\u1ea1n mong mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Facebook Marketing. Quy\u1ec3n s\u00e1ch n\u00e0y ch\u00ednh l\u00e0 c\u1ea9m nang b\u1ed5 \u00edch, gi\u1ea3i th\u00edch c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n m\u1ed9t c\u00e1ch chi ti\u1ebft, t\u1ec9 m\u1ec9. Facebook Marketing t\u1eeb A \u0111\u1ebfn Z n\u00f3i v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 v\u1eadn h\u00e0nh c\u1ee7a Facebook. C\u0169ng nh\u01b0 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 marketing hi\u1ec7u qu\u1ea3 qua k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y.<\/p>\n

Nh\u1eefng case study th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c ch\u00ednh t\u00e1c gi\u1ea3 tr\u1ea3i nghi\u1ec7m v\u00e0 ghi l\u1ea1i, \u0111\u00e2y s\u1ebd l\u00e0 cu\u1ed1n s\u00e1ch b\u1ea1n n\u00ean trang b\u1ecb \u0111\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c \u1ee9ng d\u1ee5ng Facebook Marketing trong th\u1ef1c t\u1ebf! D\u00f9 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong doanh nghi\u1ec7p v\u00e0 b\u00e1n h\u00e0ng tr\u00ean facebook, hay \u0111\u01a1n gi\u1ea3n mu\u1ed1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u b\u1ea3n th\u00e2n, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng like v\u00e0 c\u00f3 nh\u1eefng b\u00e0i \u0111\u0103ng c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u00e3y \u0111\u1ecdc quy\u1ec3n s\u00e1ch n\u00e0y.<\/p>\n

3. Content Marketing Trong K\u1ef7 Nguy\u00ean 4.0 – Alexander Jutkowitz<\/b><\/h3>\n
\"N\u1ed9i
N\u1ed9i dung m\u1edbi m\u1ebb nh\u01b0ng kh\u00f4ng qu\u00e1 kh\u00f3 hi\u1ec3u cho ng\u01b0\u1eddi m\u1edbi (Ngu\u1ed3n: fahasa.com)<\/figcaption><\/figure>\n

Trong kinh doanh, m\u1ed9t c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p s\u1ebd quy\u1ebft \u0111\u1ecbnh t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a m\u1ecdi c\u00f4ng ty: Th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng c\u00e2u chuy\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a danh ti\u1ebfng. Kh\u00f4ng k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00f4ng c\u00f3 ti\u1ebfng t\u0103m ho\u1eb7c thua cu\u1ed9c v\u00e0o tay k\u1ebb kh\u00e1c. \u0110\u00f3 c\u0169ng l\u00fd do v\u00ec sao <\/span>Content Marketing trong k\u1ef7 nguy\u00ean 4.0<\/a> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch Marketing c\u0103n b\u1ea3n h\u01b0\u1edbng d\u1eabn ho\u00e0n thi\u1ec7n v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n.<\/span><\/p>\n

Ch\u1eb3ng m\u1ea5y ch\u1ed1c, t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u s\u1ebd ph\u1ea3i k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ti\u1ebfn tr\u00ecnh s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh. Nh\u1eefng c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a nh\u1ea5t c\u1ee7a ch\u00fang ta kh\u00f4ng ch\u1ec9 s\u1ed1ng trong nh\u1eefng trang s\u00e1ch b\u1ea5t \u0111\u1ed9ng. M\u00e0 thay v\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u201ck\u1ec3 ra\u201d b\u1eb1ng \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ngh\u1ec7, \u1edf t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n, v\u00e0 s\u1ebd xu\u1ea5t hi\u1ec7n ch\u1ec9 m\u1ed9t n\u1eeda b\u01b0\u1edbc sau s\u1ef1 tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

4. 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing \u2013 Jack Trout<\/b><\/h3>\n
\"Nh\u1eefng
Nh\u1eefng quy lu\u1eadt b\u1eaft bu\u1ed9c ph\u1ea3i t\u00ecm hi\u1ec3u v\u1edbi ng\u01b0\u1eddi nh\u1eadp m\u00f4n (Ngu\u1ed3n: shopee.vn)<\/figcaption><\/figure>\n

Quy\u1ec3n s\u00e1ch Marketing c\u0103n b\u1ea3n n\u00e0y gi\u1edbi thi\u1ec7u cho \u0111\u1ed9c gi\u1ea3 <\/span>22 quy t\u1eafc b\u1ea5t bi\u1ebfn trong ng\u00e0nh marketing<\/a> k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb th\u1ef1c t\u1ebf trong l\u0129nh v\u1ef1c kinh doanh nh\u01b0 cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n c\u1ee7a Pepsi v\u00e0 Coca hay c\u00e1ch Listerine d\u00f9ng \u201cquy lu\u1eadt th\u00e0nh th\u1eadt\u201d \u0111\u1ec3 gi\u00e0nh l\u1ea1i kh\u00e1ch h\u00e0ng khi Scope b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t kem \u0111\u00e1nh r\u0103ng.<\/span><\/p>\n

T\u1eebng quy lu\u1eadt trong s\u00e1ch \u0111\u01b0\u1ee3c n\u00eau \u0111\u1ecbnh ngh\u0129a v\u00e0 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng \u0111i k\u00e8m v\u1edbi nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee5 th\u1ec3.\u00a0 N\u1ed9i dung \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u1edbi c\u00e1ch vi\u1ebft th\u00fa v\u1ecb v\u00e0 n\u1ed9i dung b\u1ea5t ng\u1edd, b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y ch\u00e1n khi \u0111\u1ecdc.\u00a0<\/span><\/p>\n

5. Principles Of Marketing – Philip Kotler<\/strong><\/h3>\n
\"Cu\u1ed1n
Cu\u1ed1n s\u00e1ch v\u1edbi nh\u1eefng d\u1ea5u \u1ea5n \u0111\u1eadm n\u00e9t \u0111\u1ebfn t\u1eeb b\u1eadc th\u1ea7y Marketing (Ngu\u1ed3n: themephe.com)<\/figcaption><\/figure>\n

Ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap b\u1ea1n c\u00f3 c\u00e1c nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 marketing. Th\u00f4ng qua cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c trau d\u1ed3i nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. N\u1ed9i d\u1ee5ng v\u1ec1 \u201cgi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng\u201d v\u00e0 h\u1ecdc c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Principles Of Marketing c\u00f3 5 ch\u1ee7 \u0111\u1ec1 l\u1edbn \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u. T\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 SNS. X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 gi\u00e1 tr\u1ecb cao. \u0110o l\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd l\u1ee3i nhu\u1eadn khi ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng to\u00e0n c\u1ea7u. Cu\u1ed1n s\u00e1ch ph\u00f9 h\u1ee3p cho c\u00e1c b\u1ea1n mu\u1ed1n h\u1ecdc m\u1ed9t c\u00e1ch v\u1eefng ch\u1eafc nh\u1eefng ki\u1ebfn th\u1ee9c marketing. T\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 h\u1ecdc c\u00e1c ki\u1ebfn th\u1ee9c \u1ee9ng d\u1ee5ng sau n\u00e0y.<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y, b\u00e0i bi\u1ebft \u0111\u00e3 \u0111i\u1ec3m qua nh\u1eefng quy\u1ec3n s\u00e1ch marketing c\u01a1 b\u1ea3n d\u00e0nh cho b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u. \u0110\u1ed3ng th\u1eddi ch\u00fang t\u00f4i c\u0169ng \u0111\u01b0a ra g\u1ee3i \u00fd 10 quy\u1ec3n s\u00e1ch t\u1ed1t nh\u1ea5t. \u0110\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb m\u1edbi b\u1eaft \u0111\u1ea7u ch\u1ecdn mua v\u00e0 \u0111\u00e1nh gi\u00e1 cao. <\/span>Ch\u00fang t\u00f4i hy v\u1ecdng b\u1ea1n s\u1ebd chinh ph\u1ee5c l\u0129nh v\u1ef1c marketing r\u1ed9ng l\u1edbn n\u00e0y th\u00f4ng qua nh\u1eefng cu\u1ed1n s\u00e1ch k\u1ec3 tr\u00ean.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb x\u01b0a \u0111\u1ebfn nay, Marketing lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n lu\u00f4n ph\u1ea3i ngh\u0129 t\u1edbi khi mu\u1ed1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, n\u00f3 c\u0169ng l\u00e0 m\u1ed9t m\u00f4n h\u1ecdc, m\u1ed9t \u0111\u1ec1 t\u00e0i v\u00e0 c\u1ea3 m\u1ed9t s\u1ef1 nghi\u1ec7p. Ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3, tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i xu\u1ea5t hi\u1ec7n […]<\/p>\n","protected":false},"author":14837,"featured_media":37049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[150,5380],"tags":[],"class_list":["post-37024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phat-trien-ban-than","category-goc-sach-phat-trien-ban-than"],"_links":{"self":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/37024"}],"collection":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/users\/14837"}],"replies":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/comments?post=37024"}],"version-history":[{"count":8,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/37024\/revisions"}],"predecessor-version":[{"id":93547,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/37024\/revisions\/93547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media\/37049"}],"wp:attachment":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media?parent=37024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/categories?post=37024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/tags?post=37024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}