{"id":36967,"date":"2020-07-14T09:39:18","date_gmt":"2020-07-14T02:39:18","guid":{"rendered":"https:\/\/shopee.vn\/blog\/?p=36967"},"modified":"2022-06-08T15:57:38","modified_gmt":"2022-06-08T08:57:38","slug":"cuon-sach-marketing-hay","status":"publish","type":"post","link":"https:\/\/shopee.vn\/blog\/cuon-sach-marketing-hay\/","title":{"rendered":"Gi\u1edbi thi\u1ec7u 6 cu\u1ed1n s\u00e1ch marketing hay v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"

Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec1 c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong th\u1eddi gian s\u1eafp \u0111\u1ebfn. Trong th\u1eddi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, e-commerce l\u00e0 l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m. V\u00e0 hi\u1ec7n nay c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ea7u s\u00e1ch vi\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n. 6 cu\u1ed1n s\u00e1ch marketing<\/a> hay s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh th\u1ebf gi\u1edbi e-commerce n\u00e0y.<\/span><\/p>\n

T\u1ea1i sao c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 ki\u1ebfn th\u1ee9c v\u1ec1 e-commerce?<\/h2>\n

E-commerce l\u00e0 g\u00ec?<\/h3>\n

Hi\u1ec3u theo ngh\u0129a \u0111\u01a1n gi\u1ea3n nh\u1ea5t th\u00ec E-commerce ch\u00ednh l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00e1i ni\u1ec7m n\u00e0y \u00fd ch\u1ec9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, mua b\u00e1n di\u1ec5n ra tr\u00ean m\u1ea1ng Internet. \u0110\u00e2y ch\u00ednh l\u00e0 kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a kinh doanh \u0111i\u1ec7n t\u1eed. Mua b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u01b0\u1ee3c di\u1ec5n ra ch\u1ec9 v\u1edbi Internet. Ho\u1eb7c c\u00f3 th\u1ec3 di\u1ec5n ra gi\u1eefa 2 doanh nghi\u1ec7p v\u1edbi nhau.<\/span><\/p>\n

\"s\u00e1ch
E-commerce l\u00e0 m\u1ed9t ng\u00e0nh ngh\u1ec1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t hi\u1ec7n nay (Ngu\u1ed3n: swift247.vn)<\/figcaption><\/figure>\n

S\u1ef1 ph\u00e1t tri\u1ec3n E-commerce nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

E-commerce l\u00e0 m\u1ed9t ph\u1ea7n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ban \u0111\u1ea7u, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf\u00a0 Vi\u1ec7t Nam c\u00f2n kh\u00e1 khi\u00eam t\u1ed1n v\u1edbi giao d\u1ecbch ch\u1ec9 kho\u1ea3ng 4 t\u1ef7 USD v\u00e0o n\u0103m 2015. Nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, E-commerce l\u1ea1i t\u0103ng tr\u01b0\u1edfng kh\u00e1 nhanh v\u00e0 \u1ed5n \u0111\u1ecbnh v\u00e0 lu\u00f4n gi\u1eef m\u1ee9c t\u0103ng tr\u01b0\u1edfng 30%\/n\u0103m (3 n\u0103m li\u00ean ti\u1ebfp 2016,2017,2018). Ng\u00e0nh e-commerce t\u1ea1i Vi\u1ec7t Nam s\u1ebd \u0111\u1ea1t m\u1ee9c giao d\u1ecbch \u01b0\u1edbc t\u00ednh 13 t\u1ef7 USD v\u00e0o cu\u1ed1i n\u0103m 2020. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh c\u00f9ng v\u1edbi xu h\u01b0\u1edbng thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u01b0 hi\u1ec7n nay.\u00a0<\/span><\/p>\n

Nh\u1eefng cu\u1ed1n s\u00e1ch marketing hay v\u1ec1 ng\u00e0nh e-commerce d\u00e0nh cho c\u00e1c marketer.<\/h2>\n

\u200b1. Jeff Bezos V\u00e0 K\u1ef7 Nguy\u00ean Amazon<\/h3>\n

Amazon hi\u1ec7n nay \u0111\u00e3 v\u01b0\u01a1n xa v\u1edbi h\u01a1n 10 tri\u1ec7u m\u1eb7t h\u00e0ng v\u00e0 \u0111\u1ed9 ph\u1ee7 s\u00f3ng to\u00e0n th\u1ebf gi\u1edbi. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, giao nh\u1eadn \u0111\u00fang gi\u1edd l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a doanh nghi\u1ec7p n\u00e0y. Jeff Bezos ch\u00ednh l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ea3 \u0111\u1ebf ch\u1ebf Amazon ngay t\u1eeb khi th\u1eddi k\u1ef3 Internet m\u1edbi ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

\"cu\u1ed1n
Jeff Bezos V\u00e0 K\u1ef7 Nguy\u00ean Amazon – H\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ebf ch\u1ebf Amazon r\u1ef1c r\u1ee1 (Ngu\u1ed3n: vnwriter.net)<\/figcaption><\/figure>\n

V\u1edbi cu\u1ed1n s\u00e1ch \u200bJeff Bezos V\u00e0 K\u1ef7 Nguy\u00ean Amazon<\/a>, \u00f4ng s\u1ebd gi\u00fap cho ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a cu\u1ed9c \u0111\u1eddi \u00f4ng. Cu\u1ed1n s\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng k\u00fd \u1ee9c tu\u1ed5i th\u01a1 c\u1ee7a Jeff Bezos. T\u1eeb m\u1ed9t c\u1eadu b\u00e9 tinh ngh\u1ecbch nh\u01b0ng s\u1edf h\u1eefu tr\u00ed th\u00f4ng minh v\u01b0\u1ee3t tr\u1ed9i so cho \u0111\u1ebfn anh nh\u00e2n vi\u00ean v\u1edbi qu\u1ea3 \u0111\u1ea7u h\u00f3i c\u00f3 l\u1ed1i t\u01b0 duy kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n. Nh\u1eefng \u0111i\u1ec3m th\u00fa v\u1ecb trong trong c\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng \u0111\u1ebf ch\u1ebf Amazon v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c nh\u1ea5t.<\/span><\/p>\n

2. B\u00ed M\u1eadt Dotcom<\/h3>\n
\"S\u00e1ch
B\u00ed M\u1eadt Dotcom – B\u00ed m\u1eadt c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng e-commerce (Ngu\u1ed3n: punnata.com)<\/figcaption><\/figure>\n

\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch marketing hay cho nh\u1eefng ai \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng c\u00f4ng ty kinh doanh online. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh marketing hi\u1ec7u qu\u1ea3 b\u1eb1ng truy\u1ec1n th\u00f4ng online. B\u00ed m\u1eadt Dotcom<\/a> c\u00f2n cung c\u1ea5p nh\u1eefng l\u1ed1i kinh doanh, m\u1eb9o marketing gi\u00fap b\u1ea1n \u0111em v\u1ec1 l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 cho m\u00ecnh. Nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u00f3 trong cu\u1ed1n s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi h\u01a1n.<\/span><\/p>\n

3. Th\u1ebf Gi\u1edbi Alibaba C\u1ee7a Jack Ma<\/h3>\n

Alibaba l\u00e0 c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm c\u1ee7a Amazon. Chuy\u1ec7n n\u00e0y \u0111\u00e3 x\u1ea3y ra nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 Alibaba \u0111\u00e3 x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o cho c\u00f4ng ty c\u1ee7a m\u00ecnh?<\/span><\/p>\n

\"s\u00e1ch
Th\u1ebf Gi\u1edbi Alibaba C\u1ee7a Jack Ma – E-commerce chi\u1ebfm l\u0129nh c\u1ea3 ch\u00e2u \u00c1 v\u00e0 Th\u1ebf gi\u1edbi (Ngu\u1ed3n: pinterest.com)<\/figcaption><\/figure>\n

Trong s\u00e1ch Th\u1ebf gi\u1edbi Alibaba c\u1ee7a Jack Ma<\/a>, \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi t\u00e1c gi\u1ea3 Porter Erisman, m\u1ed9t trong nh\u1eefng nh\u00e2n s\u1ef1 ng\u01b0\u1eddi ph\u01b0\u01a1ng T\u00e2y \u0111\u1ea7u ti\u00ean l\u00e0m vi\u1ec7c cho Alibaba, \u0111\u00e3 cho mi\u00eau t\u1ea3 r\u00f5 n\u00e9t v\u1ec1 ng\u01b0\u1eddi doanh nh\u00e2n th\u00e0nh c\u00f4ng t\u1eeb nh\u1eefng v\u1ea5p ng\u00e3 nh\u01b0 Jack Ma. \u00d4ng chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 kh\u00f3 kh\u0103n ban \u0111\u1ea7u c\u1ee7a c\u00f4ng ty, nh\u1eefng sai l\u1ea7m c\u1ee7a b\u1ea3n th\u00e2n. Ch\u00ednh nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean \u0111\u1ebf ch\u1ebf th\u1ed1ng tr\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u nh\u01b0 Alibaba. Cu\u1ed1n s\u00e1ch n\u00e0y c\u00f2n ph\u00e2n t\u00edch r\u00f5 vai tr\u00f2 ti\u00ean phong c\u1ee7a Alibaba trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u m\u1edbi.\u00a0<\/span><\/p>\n

4. GAM7 Book No.7 Trade Marketing \u2013 Ti\u1ebfp Th\u1ecb Th\u01b0\u01a1ng M\u1ea1i<\/h3>\n
\"E-commerce
Trade Marketing c\u1ee7a GAM chia s\u1ebb nhi\u1ec1u kinh nghi\u1ec7m c\u1ee7a nh\u1eefng Marketer h\u00e0ng \u0111\u1ea7u (Ngu\u1ed3n: brandsvietnam.com)<\/figcaption><\/figure>\n

N\u1ebfu Trade Marketing l\u00e0 m\u1ed9t t\u1ea3ng b\u0103ng, th\u00ec nh\u1eefng g\u00ec m\u00e0 b\u1ea1n th\u1ea5y khi b\u01b0\u1edbc ch\u00e2n th\u1ebf gi\u1edbi n\u00e0y ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i. V\u00e0 nh\u1eefng \u201cph\u1ea7n n\u1ed5i\u201d n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ec9nh chu b\u1edfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u1edf ph\u1ea7n ch\u00ecm. C\u00f2n ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng n\u00e0y ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau thay \u0111\u1ed5i h\u00e0nh vi mua c\u1ee7a kh\u00e1ch; li\u00ean k\u1ebf gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 ph\u00e2n ph\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng,..\u00a0 V\u1eady l\u00e0m sao \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t c\u1ea3 hai ph\u1ea7n \u201cch\u00ecm n\u1ed5i\u201d c\u1ee7a t\u1ea3ng b\u0103ng \u0111\u1ed3 s\u1ed9 n\u00e0y? V\u1ea5n \u0111\u1ec1 nan gi\u1ea3i n\u00e0y ch\u01b0a c\u00f3 b\u1ea5t c\u1ee9 cu\u1ed1n s\u00e1ch chuy\u00ean ng\u00e0nh n\u00e0o c\u00f3 th\u1ec3 l\u00fd gi\u1ea3i? V\u00e0 l\u00ed do GAM7 Book No.7<\/a> l\u1ea7n n\u00e0y l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1 Trade Marketing ch\u00ednh l\u00e0 \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi l\u1edbn tr\u00ean t\u1eeb vi\u1ec7c chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a 16 t\u00e1c gi\u1ea3 \u0111\u1ea7u ng\u00e0nh.<\/span><\/p>\n

5. Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/h3>\n
\"Cu\u1ed1n
Cu\u1ed1n s\u00e1ch hay d\u00e0nh cho nh\u1eefng Marketer m\u1edbi b\u1eaft \u0111\u1ea7u – Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed (Ngu\u1ed3n: taisachhay.com)<\/figcaption><\/figure>\n

E-commerce \u0111ang ng\u00e0y m\u1ed9t chi\u1ebfm \u01b0u th\u1ebf trong m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua Internet, c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n m\u00e0 kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: Th\u1eddi gian, kh\u00f4ng gian, \u0111\u1ecba \u0111i\u1ec3m, thanh to\u00e1n\u2026 K\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng m\u1ed9t trang e-commerce l\u00e0 k\u1ebf ho\u1ea1ch gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u00f3 t\u00ednh kh\u1ea3 thi cao. Cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n gi\u00fap nghi\u00ean c\u1ee9u, h\u1ecdc t\u1eadp v\u00e0 gi\u1ea3ng d\u1ea1y v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

6. Qu\u1ea3n Tr\u1ecb Theo Chu\u1ed7i Gi\u00e1 Tr\u1ecb S\u1ed1 (eBusiness V\u00e0 eCommerce)<\/h3>\n
\"eBusiness
eBusiness V\u00e0 eCommerce ch\u00ednh l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch b\u00e0i b\u1ea3n nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng e-commerce (Ngu\u1ed3n: tienthobook.vn)<\/figcaption><\/figure>\n

Qu\u1ea3n Tr\u1ecb Theo Chu\u1ed7i Gi\u00e1 Tr\u1ecb S\u1ed1 (eBusiness & eCommerce) ngo\u00e0i l\u00fd thuy\u1ebft, s\u00e1ch c\u00f2n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0o t\u00ednh \u1ee9ng d\u1ee5ng cao c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng qua nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 c\u00e1c trang web, c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n. Cu\u1ed1n s\u00e1ch c\u00f2n t\u1eadp trung v\u00e0o nh\u1eefng gi\u00e1 tr\u1ecb t\u1ea5t y\u1ebfu c\u1ee7a ng\u00e0nh E-commerce nh\u01b0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ed1, marketing tr\u1ef1c tuy\u1ebfn, h\u1ee3p \u0111\u1ed3ng \u0111i\u1ec7n t\u1eed, ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn, thanh to\u00e1n \u0111i\u1ec7n t\u1eed,…\u00a0 B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cho e-commerce c\u0169ng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 r\u00f5 n\u00e9t trong cu\u1ed1n s\u00e1ch n\u00e0y.<\/span><\/p>\n

E-commerce s\u1ebd ng\u00e0y c\u00e0ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi c\u00e1c doanh nghi\u1ec7p. T\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 \u1ed5n \u0111\u1ecbnh ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. 6 cu\u1ed1n s\u00e1ch marketing hay d\u00e0nh cho e-commerce tr\u00ean \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u1ea7u ti\u00ean, c\u01a1 b\u1ea3n d\u00e0nh cho nh\u1eefng ai b\u1eaft \u0111\u1ea7u theo \u0111u\u1ed5i con \u0111\u01b0\u1eddng n\u00e0y.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec1 c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong th\u1eddi gian s\u1eafp \u0111\u1ebfn. Trong th\u1eddi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, e-commerce l\u00e0 l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m. V\u00e0 hi\u1ec7n nay c\u0169ng c\u00f3 r\u1ea5t […]<\/p>\n","protected":false},"author":14837,"featured_media":36968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[150,5380],"tags":[],"class_list":["post-36967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phat-trien-ban-than","category-goc-sach-phat-trien-ban-than"],"_links":{"self":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/36967"}],"collection":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/users\/14837"}],"replies":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/comments?post=36967"}],"version-history":[{"count":7,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/36967\/revisions"}],"predecessor-version":[{"id":61939,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/36967\/revisions\/61939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media\/36968"}],"wp:attachment":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media?parent=36967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/categories?post=36967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/tags?post=36967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}