{"id":36953,"date":"2020-07-17T19:57:48","date_gmt":"2020-07-17T12:57:48","guid":{"rendered":"https:\/\/shopee.vn\/blog\/?p=36953"},"modified":"2022-06-02T13:48:50","modified_gmt":"2022-06-02T06:48:50","slug":"sach-hay-ve-content-marketing","status":"publish","type":"post","link":"https:\/\/shopee.vn\/blog\/sach-hay-ve-content-marketing\/","title":{"rendered":"5 s\u00e1ch hay v\u1ec1 Content Marketing ph\u1ea3i \u0111\u1ecdc n\u1ebfu mu\u1ed1n ti\u1ebfn xa"},"content":{"rendered":"

Khi d\u1ea5n th\u00e2n v\u00e0o con \u0111\u01b0\u1eddng \u201cl\u00e0m t\u00ecnh v\u1edbi ch\u1eef\u201d, nh\u1eefng quy\u1ec3n <\/span>s\u00e1ch hay v\u1ec1 content marketing l\u00e0 \u0111i\u1ec1u b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1. V\u1edbi nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf tr\u1ef1c quan, 5 quy\u1ec3n s\u00e1ch d\u01b0\u1edbi \u0111\u00e2y ch\u1eafc ch\u1eafn d\u00e2n Content n\u00e0o c\u0169ng n\u00ean \u0111\u1ecdc qua.<\/span><\/p>\n

\u0110i\u1ec3m danh 5 quy\u1ec3n s\u00e1ch hay v\u1ec1 Content Marketing d\u00e0nh cho Marketer<\/h2>\n

1. Content Hay N\u00f3i Thay N\u01b0\u1edbc B\u1ecdt<\/h3>\n

Khi nh\u1eafc \u0111\u1ebfn s\u00e1ch v\u1ec1 content hay kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn \u201c<\/span>Content Hay N\u00f3i Thay N\u01b0\u1edbc B\u1ecdt<\/a> \u2013 B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng C\u1ee7a Content Creator\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t \u1ea5n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n khi b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c Digital Content.\u00a0<\/span><\/p>\n

Trong \u0111\u00f3, ph\u1ea7n 1 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m content, c\u00e1c thu\u1eadt ng\u1eef c\u01a1 b\u1ea3n. Ph\u1ea7n 2 s\u1ebd \u0111i s\u00e2u gi\u1edbi thi\u1ec7u v\u1ec1 digital marketing. T\u1eeb nh\u1eefng \u0111\u1ecbnh ngh\u0129a \u0111\u1ebfn c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch content \u0111\u1ea7y \u0111\u1ee7 v\u1edbi nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf. B\u1ea1n c\u0169ng s\u1ebd t\u00ecm th\u1ea5y c\u1ea3 nh\u1eefng ki\u1ebfn th\u1ee9c nh\u1ecf nh\u1ea5t nh\u01b0 c\u00e1ch t\u00ecm \u00fd t\u01b0\u1edfng b\u00e0i vi\u1ebft, c\u00e1c c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i, c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t ti\u00eau \u0111\u1ec1\u2026<\/span><\/p>\n

Ph\u1ea7n 3 ch\u00ednh l\u00e0 ph\u1ea7n h\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng content chi ti\u1ebft theo phong c\u00e1ch k\u1ec3 chuy\u1ec7n, c\u00f4ng th\u1ee9c \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn.\u00a0<\/span><\/p>\n

H\u01a1n n\u1eefa b\u1ea1n c\u0169ng s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00f4ng th\u1ee9c s\u00e1ng t\u1ea1o 100 \u00fd t\u01b0\u1edfng trong 30 ph\u00fat. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00f4ng th\u1ee9c \u201cnu\u00f4i d\u01b0\u1ee1ng v\u00e0 ch\u0103m s\u00f3c \u0111\u00e0n th\u1ecf\u201d<\/span><\/p>\n

\"Content
Content hay n\u00f3i thay n\u01b0\u1edbc b\u1ecdt l\u00e0 quy\u1ec3n s\u00e1ch h\u1eefu \u00edch cho d\u00e2n content (\u1ea2nh: sachhaynendoc.net)<\/figcaption><\/figure>\n

Ph\u1ea7n 4, ph\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n l\u1ea1i \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c xu h\u01b0\u1edbng content ng\u00e0y nay. V\u00e0 th\u00f4ng qua nh\u1eefng xu h\u01b0\u1edbng n\u00e0y, b\u1ea1n s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho m\u00ecnh m\u1ed9t l\u1ef1a ch\u1ecdn v\u1ec1 ngh\u1ec1 content.\u00a0<\/span><\/p>\n

T\u00f3m l\u1ea1i, v\u1edbi Content Hay N\u00f3i Thay N\u01b0\u1edbc B\u1ecdt, b\u1ea1n s\u1ebd c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ee7 t\u1ef1 tin \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng content l\u00e0 g\u00ec. Kh\u00f4ng nh\u1eefng th\u1ebf, b\u1ea1n s\u1ebd bi\u1ebft nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ra content l\u00e0 ai, vai tr\u00f2 c\u1ee7a h\u1ecd l\u00e0 g\u00ec trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

2. GAM7 Book No.9: Content Trong Th\u1eddi \u0110\u1ea1i Marketing 4.0<\/h3>\n

Quy\u1ec3n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u01b0 duy v\u1ec1 l\u00e0m content. Trong \u0111\u00f3, c\u00e1c 12 t\u00e1c gi\u1ea3 chuy\u00ean m\u00f4n v\u1edbi 16 b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i, s\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a Content trong Marketing 4.0. <\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, b\u1ea1n s\u1ebd \u0111i t\u00ecm l\u1eddi gi\u1ea3i cho b\u00e0i to\u00e1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 t\u1ea1o n\u00ean n\u1ed9i dung t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u. <\/span>Gam7 No.9<\/a> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch r\u1ea5t m\u1edbi v\u00e0 hi\u1ec7n \u0111\u1ea1i x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c cho v\u00e0o \u201clist\u201d cu\u1ed1n s\u00e1ch <\/span>hay v\u1ec1 content marketing.<\/span><\/p>\n

\"GAM7
GAM7 Book No.9: Content Trong Th\u1eddi \u0110\u1ea1i Marketing 4.0
(\u1ea2nh: firstjobasia)<\/figcaption><\/figure>\n

3. \u0110\u1ec3 Ng\u00f4n T\u1eeb Tr\u1edf Th\u00e0nh S\u1ee9c M\u1ea1nh<\/h3>\n

Cu\u1ed1n <\/span>s\u00e1ch content marketing<\/span> n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t t\u00ean tu\u1ed5i c\u00f3 ti\u1ebfng trong l\u0129nh v\u1ef1c marketing l\u00e2u n\u0103m, \u0111\u00f3 l\u00e0 t\u00e1c gi\u1ea3 Nobuyuki Takahashi.\u00a0<\/span><\/p>\n

150 th\u00f4ng \u0111i\u1ec7p, ph\u01b0\u01a1ng ch\u00e2m t\u1eeb c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi s\u1ebd xu\u1ea5t hi\u1ec7n trong s\u00e1ch n\u00e0y. V\u00e0 b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c quan \u0111i\u1ec3m, c\u00e1ch nh\u00ecn v\u00e0 qu\u00e1 tr\u00ecnh di\u1ec5n gi\u1ea3i nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn th\u00e0nh ng\u00f4n t\u1eeb c\u1ee5 th\u1ec3.<\/span><\/p>\n

\"\u0110\u1ec3
\u0110\u1ec3 ng\u00f4n t\u1eeb tr\u1edf th\u00e0nh s\u1ee9c m\u1ea1nh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 gi\u00e1 tr\u1ecb n\u1ed9i dung mang l\u1ea1i (\u1ea2nh: tiki.vn)<\/figcaption><\/figure>\n

T\u00e1c gi\u1ea3 c\u00f2n \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0 c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n tr\u00ean th\u1ebf gi\u1edbi trong vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, slogan. V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean, \u0111\u00f3 l\u00e0 nh\u1eefng th\u00e0nh c\u00f4ng g\u00e2y ti\u1ebfng vang cho c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. \u0110\u1ecdc qua quy\u1ec3n s\u00e1ch \u0110\u1ec3 Ng\u00f4n T\u1eeb Tr\u1edf Th\u00e0nh S\u1ee9c M\u1ea1nh<\/a>, <\/span>b\u1ea1n s\u1ebd th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ng\u00f4n t\u1eeb trong l\u0129nh v\u1ef1c marketing hi\u1ec7n nay.<\/span><\/p>\n

4. GAM7 No.5: Content \u2013 N\u1ed9i Dung<\/h3>\n

GAM7 Books l\u00e0 b\u1ed9 s\u00e1ch chuy\u00ean ng\u00e0nh d\u00e0nh cho d\u00e2n Marketing v\u00e0 Designer. Trong \u0111\u00f3, quy t\u1ee5 b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc, \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m c\u1ee7a nh\u1eefng c\u00e1i t\u00ean h\u00e0ng \u0111\u1ea7u. <\/span>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm <\/span>s\u00e1ch h\u1ecdc content marketing th\u00ec GAM7 No.5 l\u00e0 g\u1ee3i \u00fd tuy\u1ec7t v\u1eddi. S\u00e1ch c\u00f3 4 ph\u1ea7n ch\u00ednh:<\/span><\/p>\n