{"id":36851,"date":"2020-07-10T09:00:40","date_gmt":"2020-07-10T02:00:40","guid":{"rendered":"https:\/\/shopee.vn\/blog\/?p=36851"},"modified":"2022-06-02T16:30:00","modified_gmt":"2022-06-02T09:30:00","slug":"sach-hay-ve-digital-marketing","status":"publish","type":"post","link":"https:\/\/shopee.vn\/blog\/sach-hay-ve-digital-marketing\/","title":{"rendered":"7 Cu\u1ed1n S\u00e1ch Hay V\u1ec1 Digital Marketing N\u00ean \u0110\u1ecdc Qua 1 L\u1ea7n"},"content":{"rendered":"

Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 digital marketing gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c. Nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 t\u01b0 duy, th\u1ef1c chi\u1ebfn cho \u0111\u1ebfn vi\u1ec7c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u \u0111\u01b0\u1ee3c chia s\u1ebb th\u00f4ng qua nh\u1eefng quy\u1ec3n s\u00e1ch h\u1eefu \u00edch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 quy\u1ec3n s\u00e1ch m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m v\u1ec1 marketing n\u00ean d\u00e0nh th\u1eddi gian xem qua m\u1ed9t l\u1ea7n.<\/span><\/p>\n

Top 7 s\u00e1ch hay v\u1ec1 digital marketing cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 chia s\u1ebb kinh nghi\u1ec7m th\u1ef1c t\u1ebf<\/h2>\n

1. Digital Marketing – Xu h\u01b0\u1edbng marketing t\u1ea5t y\u1ebfu trong th\u1eddi \u0111\u1ea1i 4.0<\/h3>\n

Cu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 13 ch\u01b0\u01a1ng v\u1edbi 13 l\u1eddi gi\u1edbi thi\u1ec7u \u0111i k\u00e8m. M\u1ed7i l\u1eddi l\u00e0 s\u1ef1 t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c \u00fd t\u01b0\u1edfng hay c\u1ee7a nh\u1eefng t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, marketing v\u00e0 c\u00f4ng ngh\u1ec7. \u0110\u00e2y l\u00e0 c\u00e1c b\u00ed quy\u1ebft h\u1eefu \u00edch v\u1ec1 c\u00e1ch h\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u h\u00f3a nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng. Facebook Ads, Youtube hay Google \u0111\u1ec1u quan tr\u1ecdng v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng k\u00eanh \u0111\u1ec3 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c k\u00eanh n\u00e0y, nh\u1eb1m gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

\"Quy\u1ec3n
Quy\u1ec3n s\u00e1ch n\u00e0y cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch cho ng\u01b0\u1eddi l\u00e0m marketing (Ngu\u1ed3n: newshop.vn)<\/figcaption><\/figure>\n

2. Digital Marketing – T\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/h3>\n

\u0110\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 quy\u1ec3n s\u00e1ch hay v\u1ec1 digital marketing v\u00ec cung c\u1ea5p nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 t\u1eebng c\u00f4ng c\u1ee5 digital marketing. T\u1eeb vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n t\u1eeb \u00fd t\u01b0\u1edfng cho \u0111\u1ebfn khi tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong cu\u1ed1n s\u00e1ch n\u00e0y. Tuy th\u1eddi gian ph\u00e1t h\u00e0nh ch\u01b0a l\u00e2u nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u b\u1ea1n \u0111\u1ecdc \u0111\u00f3n nh\u1eadn. L\u00fd do l\u00e0 v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a 4.0 \u0111\u00e3 khi\u1ebfn cho Marketing bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng. \u0110\u1ed9 d\u00e0i 5 ch\u01b0\u01a1ng, ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i d\u1ec5 hi\u1ec3u l\u00e0 \u0111i\u1ec3m c\u1ed9ng c\u1ee7a quy\u1ec3n s\u00e1ch n\u00e0y. <\/span>S\u00e1ch Digital Marketing T\u1eeb Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ebfn Th\u1ef1c Thi<\/span><\/a> c\u00f2n c\u00f3 case study th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ea7n h\u00ecnh \u1ea3nh c\u0169ng \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat \u0111\u1ec3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/p>\n

3. S\u00e1ch Branding 4.0<\/h3>\n

Trong marketing, Branding lu\u00f4n \u0111\u00f2i h\u1ecfi vi\u1ec7c l\u00e0m m\u1edbi li\u00ean t\u1ee5c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Quy\u1ec3n s\u00e1ch <\/span>Branding 4.0<\/span><\/a> gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111i\u1ec3m 4.0. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi gian d\u00e0i trong n\u1ec1n x\u00e3 h\u1ed9i b\u00f9ng n\u1ed5 th\u00f4ng tin tr\u00ean Internet. Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 xem l\u1ea1i c\u00e1c b\u01b0\u1edbc ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh marketing \u0111\u1ec3 n\u1eafm ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n tr\u01b0\u1edbc khi \u0111\u01b0a ra \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o kh\u00e1c. M\u1ed9t s\u1ed1 case study, b\u1ea3ng bi\u1ec3u c\u0169ng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong quy\u1ec3n s\u00e1ch n\u00e0y, \u0111em l\u1ea1i th\u00f4ng tin tham kh\u1ea3o c\u00f3 gi\u00e1 tr\u1ecb cao.<\/span><\/p>\n

\"Branding
Branding 4.0 l\u00e0 cu\u1ed1n s\u00e1ch hay v\u1ec1 digital marketing b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 (Ngu\u1ed3n: brandsvietnam.com)<\/figcaption><\/figure>\n

4. Facebook Marketing t\u1eeb A \u0111\u1ebfn Z<\/h3>\n

Nh\u1eafc \u0111\u1ebfn Digital Marketing kh\u00f4ng th\u1ec3 kh\u00f4ng n\u00f3i \u0111\u1ebfn Facebook. \u0110\u00e2y l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay, ch\u1ec9 \u0111\u1ee9ng sau Google. Nh\u1eafc \u0111\u1ebfn c\u1ee5m t\u1eeb kinh doanh online, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ngh\u0129 ngay \u0111\u1ebfn Facebook, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Digital Marketing th\u1ebf n\u00e0o. S\u00e1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y logic, c\u00e1c th\u00f4ng tin chia s\u1ebb l\u00e0 nh\u1eefng kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf t\u1eeb t\u00e1c gi\u1ea3. L\u1ed1i d\u1eabn d\u1eaft m\u1ea1ch l\u1ea1c gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook.<\/span><\/p>\n

\"S\u00e1ch
S\u00e1ch v\u1ec1 Facebook Marketing thu h\u00fat kh\u00e1 nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 (Ngu\u1ed3n: ybox.vn)<\/figcaption><\/figure>\n

5. B\u00f9ng n\u1ed5 doanh s\u1ed1 v\u1edbi Google Ads<\/h3>\n

N\u1ebfu \u0111\u00e3 th\u1ef1c hi\u1ec7n marketing tr\u00ean n\u1ec1n t\u1ea3ng digital th\u00ec Google Ads l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu hi\u1ec7n nay. \u0110\u00e2y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a Google, gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh l\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm theo d\u1ea1ng search, display,…H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u00f9ng n\u1ed5 doanh s\u1ed1 v\u1edbi Google Ads l\u00e0 quy\u1ec3n s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng b\u1ea1n m\u1edbi ti\u1ebfp c\u1eadn Google Ads. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n, t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng, t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"Kh\u00f4ng
Kh\u00f4ng th\u1ec3 b\u1ecf qua Google Ads khi l\u00e0m digital (Ngu\u1ed3n: sunbook.vn)<\/figcaption><\/figure>\n

6. Hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/h3>\n

N\u1ebfu b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ecb thu h\u00fat b\u1edfi c\u00e1c th\u00f4ng \u0111i\u1ec7p Viral v\u00e0 mong mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u0169ng s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung nh\u01b0 th\u1ebf th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua quy\u1ec3n s\u00e1ch n\u00e0y. \u0110\u00e2y l\u00e0 t\u00e1c ph\u1ea9m gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u quy tr\u00ecnh t\u00e2m l\u00fd \u0111\u1eb1ng sau s\u1ef1 viral qua 6 nguy\u00ean l\u00fd: s\u1ef1 c\u00f4ng nh\u1eadn, s\u1ef1 k\u00edch ho\u1ea1t, c\u1ea3m x\u00fac, gi\u00e1 tr\u1ecb, c\u00f4ng khai v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i. <\/span>Hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/span><\/a> gi\u00fap b\u1ea1n hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m, \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh tr\u1edf n\u00ean viral.<\/span><\/p>\n

\"Viral
Viral l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong marketing (Ngu\u1ed3n: Shopee.vn)<\/figcaption><\/figure>\n

7. This Is Marketing: You Can\u2019t Be Seen Until You Learn to See<\/h3>\n

T\u00e1c gi\u1ea3 c\u1ee7a This Is Marketing \u0111\u00e3 \u0111\u01b0a ra c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi v\u1ec1 marketing, b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o. This Is Marketing ch\u1ec9 ra c\u00e1ch th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c, cho d\u00f9 b\u1ea1n l\u00e0 startup hay ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Marketers kh\u00f4ng s\u1eed d\u1ee5ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 l\u1ef1a ch\u1ecdn marketing. Chi\u1ebfn thu\u1eadt c\u1ee7a h\u1ecd l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u1ed3ng c\u1ea3m, tr\u1edf n\u00ean k\u1ebft n\u1ed1i thay v\u00ec s\u1eed d\u1ee5ng spam email. Quy\u1ec3n s\u00e1ch c\u00f2n \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t s\u1ed1 g\u00f3c nh\u00ecn nh\u01b0:\u00a0<\/span><\/p>\n