{"id":143435,"date":"2025-04-02T22:58:23","date_gmt":"2025-04-02T15:58:23","guid":{"rendered":"https:\/\/shopee.vn\/blog\/?p=143435"},"modified":"2025-04-02T22:58:25","modified_gmt":"2025-04-02T15:58:25","slug":"gen-z-la-gi","status":"publish","type":"post","link":"https:\/\/shopee.vn\/blog\/gen-z-la-gi\/","title":{"rendered":"Gen Z l\u00e0 g\u00ec? Gi\u1ea3i m\u00e3 \u201cth\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3\u201d \u0111\u1ea7y s\u00e1ng t\u1ea1o v\u00e0 b\u1ee9t ph\u00e1"},"content":{"rendered":"\n<p><a href=\"https:\/\/shopee.vn\/blog\/gen-z-la-gi\/\"><strong>Gen Z l\u00e0 g\u00ec<\/strong><\/a><strong>? Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00f3m th\u1ebf h\u1ec7 n\u0103ng \u0111\u1ed9ng m\u00e0 c\u00f2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb \u0111ang t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong m\u1ecdi l\u0129nh v\u1ef1c. Sinh ra trong th\u1eddi \u0111\u1ea1i s\u1ed1, Gen Z mang tinh th\u1ea7n s\u00e1ng t\u1ea1o, t\u01b0 duy c\u1edfi m\u1edf v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m c\u00e1i m\u1edbi. V\u1eady \u0111i\u1ec1u g\u00ec khi\u1ebfn Gen Z tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t? H\u00e3y c\u00f9ng Shopee Blog kh\u00e1m ph\u00e1 t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 th\u1ebf h\u1ec7 n\u00e0y ngay sau \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ebf h\u1ec7 Z, gen Z l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>Gen Z, hay c\u00f2n g\u1ecdi l\u00e0 Generation Z (th\u1ebf h\u1ec7 Z) l\u00e0 c\u1ee5m t\u1eeb l\u00f3ng ch\u1ec9 nh\u00f3m ng\u01b0\u1eddi sinh ra trong kho\u1ea3ng th\u1eddi gian t\u1eeb cu\u1ed1i nh\u1eefng n\u0103m 1990 \u0111\u1ebfn nh\u1eefng n\u0103m \u0111\u1ea7u th\u1eadp ni\u00ean 2010 (th\u00f4ng th\u01b0\u1eddng n\u1eb1m trong kho\u1ea3ng 1997 \u0111\u1ebfn 2012).<\/strong> Theo t\u1eeb \u0111i\u1ec3n Dictionary.com, Z trong \u201cGen Z\u201d \u0111\u01b0\u1ee3c hi\u1ec3u Zoomers, m\u1ed9t t\u1eeb ti\u1ebfng Anh kh\u00f4ng ch\u00ednh th\u1ee9c \u0111\u1ec3 n\u00f3i v\u1ec1 th\u1ebf h\u1ec7 tr\u1ebb n\u0103ng \u0111\u1ed9ng n\u00e0y.&nbsp;<\/p>\n\n\n\n<p>Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean l\u1edbn l\u00ean c\u00f9ng v\u1edbi ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i c\u1ee7a Internet m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u01b0 duy s\u00e1ng t\u1ea1o, c\u1edfi m\u1edf, th\u00edch \u1ee9ng nhanh v\u1edbi thay \u0111\u1ed5i v\u00e0 lu\u00f4n t\u00ecm ki\u1ebfm s\u1ef1 kh\u00e1c bi\u1ec7t.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/3ffc989f-gen-z-la-gi-1.jpg\" alt=\"gen z l\u00e0 g\u00ec\" class=\"wp-image-143437\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/3ffc989f-gen-z-la-gi-1.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/3ffc989f-gen-z-la-gi-1-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/3ffc989f-gen-z-la-gi-1-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/3ffc989f-gen-z-la-gi-1-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/3ffc989f-gen-z-la-gi-1-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gi\u1ea3i m\u00e3 v\u1ec1 c\u1ee5m t\u1eeb gen Z hot trend g\u1ea7n \u0111\u00e2y (Ngu\u1ed3n: Sharmin\/stock.adobe.com, Feodora\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Ngu\u1ed3n g\u1ed1c c\u1ee7a Gen Z<\/strong><\/h2>\n\n\n\n<p>Thu\u1eadt ng\u1eef \u201cGen Z\u201d xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o th\u00e1ng 09 n\u0103m 2000 tr\u00ean t\u1edd Adage (th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o). C\u00e1c trung t\u00e2m nghi\u00ean c\u1ee9u \u0111\u00e3 kh\u1ea3o s\u00e1t tr\u00ean Google Trend n\u0103m 2019 v\u00e0 th\u1ea5y r\u1eb1ng \u1edf M\u1ef9, thu\u1eadt ng\u1eef Gen Z \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. \u0110\u1ebfn m\u1ee9c hai t\u1eeb \u0111i\u1ec3n Merriam Webster v\u00e0 Oxford \u0111\u00e3 l\u1eadp n\u00f3 th\u00e0nh t\u1eeb ng\u1eef ch\u00ednh th\u1ee9c \u0111\u1ec3 ch\u1ec9 v\u1ec1 th\u1ebf h\u1ec7 n\u00e0y.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c th\u00e0nh vi\u00ean gen Z ra \u0111\u1eddi trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd. Ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a smartphone, m\u1ea1ng x\u00e3 h\u1ed9i, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ngo\u00e0i ra, c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u c\u0169ng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn t\u01b0 duy v\u00e0 quan \u0111i\u1ec3m s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y, khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t th\u1ebf h\u1ec7 th\u1ef1c t\u1ebf, \u0111\u1ed9c l\u1eadp v\u00e0 c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i cao.<\/p>\n\n\n\n<p>Hi\u1ec7n nay, c\u1ee5m t\u1eeb Gen Z \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c Marketing v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng c\u1ee7a nhi\u1ec1u nh\u00e3n h\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u0169ng tr\u1edf n\u00ean viral (ph\u1ed5 bi\u1ebfn) tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/0a3aadfb-gen-z-la-gi-2.jpg\" alt=\"Ngu\u1ed3n g\u1ed1c v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a thu\u1eadt ng\u1eef Gen Z\" class=\"wp-image-143438\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/0a3aadfb-gen-z-la-gi-2.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/0a3aadfb-gen-z-la-gi-2-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/0a3aadfb-gen-z-la-gi-2-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/0a3aadfb-gen-z-la-gi-2-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/0a3aadfb-gen-z-la-gi-2-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ngu\u1ed3n g\u1ed1c v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a thu\u1eadt ng\u1eef Gen Z (Ngu\u1ed3n: Sharmin\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i tr\u1ed9i c\u1ee7a th\u1ebf h\u1ec7 Gen Z<\/strong><\/h2>\n\n\n\n<p>Gen Z kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb nh\u1ea5t \u0111ang b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng v\u00e0 x\u00e3 h\u1ed9i, m\u00e0 h\u1ecd c\u00f2n mang trong m\u00ecnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m r\u1ea5t ri\u00eang bi\u1ec7t so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc. Sinh ra v\u00e0 l\u1edbn l\u00ean trong k\u1ef7 nguy\u00ean s\u1ed1, Gen Z c\u00f3 nh\u1eefng t\u01b0 duy, l\u1ed1i s\u1ed1ng v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t, t\u1ea1o n\u00ean s\u1ef1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00e0nh th\u1ea1o c\u00f4ng ngh\u1ec7: <\/strong>S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n \u0111\u1ec3 h\u1ecdc t\u1eadp, l\u00e0m vi\u1ec7c v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>\u0110\u1ec1 cao t\u00ednh c\u00e1 nh\u00e2n v\u00e0 s\u00e1ng t\u1ea1o: <\/strong>Y\u00eau th\u00edch s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, YouTube, Instagram v\u00e0 bi\u1ebfn s\u1edf th\u00edch th\u00e0nh c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Th\u1ef1c t\u1ebf, \u0111\u1ed9c l\u1eadp v\u00e0 nhanh nh\u1ea1y: <\/strong>T\u00ecm ki\u1ebfm s\u1ef1 t\u1ef1 ch\u1ee7 t\u00e0i ch\u00ednh t\u1eeb s\u1edbm, \u01b0u ti\u00ean c\u00e1c c\u00f4ng vi\u1ec7c linh ho\u1ea1t, c\u00f3 th\u1ec3 l\u00e0m online, remote thay v\u00ec g\u00f2 b\u00f3 trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng.\u00a0<\/li>\n\n\n\n<li><strong>T\u01b0 duy v\u1ec1 t\u00e0i ch\u00ednh: <\/strong>Quan t\u00e2m \u0111\u1ebfn \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n nh\u01b0 \u0111\u1ea7u t\u01b0 ch\u1ee9ng kho\u00e1n, crypto hay qu\u1ef9 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 gia t\u0103ng t\u00e0i s\u1ea3n.<\/li>\n\n\n\n<li><strong>D\u00e1m s\u1ed1ng ph\u00e1 c\u00e1ch, \u01b0a m\u1ea1o hi\u1ec3m: <\/strong>Gen Z kh\u00f4ng ng\u1ea1i th\u1eed th\u00e1ch v\u00e0 lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi l\u1ea1.<\/li>\n\n\n\n<li><strong>C\u1eadp nh\u1eadt xu h\u01b0\u1edbng t\u1ed1t: <\/strong>\u0110i \u0111\u1ea7u trong vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng m\u1edbi, t\u1eeb th\u1eddi trang, c\u00f4ng ngh\u1ec7 \u0111\u1ebfn l\u1ed1i s\u1ed1ng.<\/li>\n\n\n\n<li><strong>Quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i: <\/strong>\u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 c\u00f3 \u00fd th\u1ee9c m\u1ea1nh m\u1ebd v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, b\u00ecnh \u0111\u1eb3ng gi\u1edbi, s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 quy\u1ec1n con ng\u01b0\u1eddi.<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, b\u1edfi v\u00ec \u1ea3nh h\u01b0\u1edfng c\u1ee7a k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7 4.0 n\u00ean Gen Z r\u1ea5t d\u1ec5 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi c\u00f4ng ngh\u1ec7, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o \u0111i\u1ec7n tho\u1ea1i hay d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c n\u1ed9i dung \u0111\u1ed9c h\u1ea1i tr\u00ean m\u1ea1ng.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u00e1p l\u1ef1c \u0111\u1ed3ng trang l\u1ee9a (peer pressure) hay <a href=\"https:\/\/shopee.vn\/blog\/fomo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">FOMO<\/a> (H\u1ed9i ch\u1ee9ng s\u1ee3 b\u1ecf l\u1ee1 &#8211; Fear of Missing Out) c\u0169ng khi\u1ebfn m\u1ed9t s\u1ed1 gen Z d\u1ec5 tr\u1edf n\u00ean c\u0103ng th\u1eb3ng, lo \u00e2u v\u00e0 kh\u1ee7ng ho\u1ea3ng b\u1ea3n th\u00e2n khi th\u1ea5y xung quanh to\u00e0n nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi giang, th\u00e0nh c\u00f4ng h\u01a1n m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1935c8bf-gen-z-la-gi-3.jpg\" alt=\"\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Gen Z\" class=\"wp-image-143439\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1935c8bf-gen-z-la-gi-3.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1935c8bf-gen-z-la-gi-3-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1935c8bf-gen-z-la-gi-3-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1935c8bf-gen-z-la-gi-3-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1935c8bf-gen-z-la-gi-3-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Gen Z (Ngu\u1ed3n: Sharmin\/stock.adobe.com, Ankit\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Phong c\u00e1ch s\u1ed1ng c\u1ee7a Gen Z \u2013 S\u1ed1ng h\u1ebft m\u00ecnh, s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1 c\u00e1ch&nbsp;<\/strong><\/h2>\n\n\n\n<p>Gen Z l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng v\u00e0 lu\u00f4n t\u1ef1 tin th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, s\u1ed1ng theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. C\u00e1c b\u1ea1n tr\u1ebb hi\u1ec7n nay kh\u00f4ng ng\u1ea1i th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, theo \u0111u\u1ed5i nh\u1eefng \u0111i\u1ec1u m\u00ecnh th\u00edch v\u00e0 s\u00e1ng t\u1ea1o ra nh\u1eefng xu h\u01b0\u1edbng m\u1edbi. T\u1eeb c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, mua s\u1eafm \u0111\u1ebfn l\u00e0m \u0111\u1eb9p \u0111\u1ec1u th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u1ea1ng x\u00e3 h\u1ed9i Gen Z &#8211; S\u00e1ng t\u1ea1o nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt hi\u1ec7n nay<\/strong><\/h3>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 n\u01a1i \u0111\u1ec3 c\u1eadp nh\u1eadt tin t\u1ee9c h\u00e0ng ng\u00e0y m\u00e0 c\u00f2n l\u00e0 \u201cs\u00e2n ch\u01a1i s\u00e1ng t\u1ea1o\u201d c\u1ee7a th\u1ebf h\u1ec7 Z &#8211; nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong t\u1ea1o ra xu h\u01b0\u1edbng. Facebook, TikTok, Instagram hay Twitter l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn gi\u00fap th\u1ebf h\u1ec7 Z th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, chia s\u1ebb quan \u0111i\u1ec3m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>Ng\u00e0y nay, ch\u1ec9 c\u1ea7n l\u01b0\u1edbt qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u00f9ng lo\u1ea1t t\u1eeb l\u00f3ng &#8220;hot trend&#8221; nh\u01b0 <a href=\"https:\/\/shopee.vn\/blog\/vibe-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">vibe<\/a>, <a href=\"https:\/\/shopee.vn\/blog\/bach-nguyet-quang-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u1ea1ch nguy\u1ec7t quang<\/a>, <a href=\"https:\/\/shopee.vn\/blog\/red-flag-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">red flag<\/a>, th\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3, th\u1eafng \u0111\u1eddi&#8230; Ho\u1eb7c n\u1ebfu d\u1ea1o m\u1ed9t v\u00f2ng Facebook, c\u0169ng kh\u00f4ng kh\u00f3 \u0111\u1ec3 nh\u1eadn th\u1ea5y h\u00e0ng lo\u1ea1t h\u1ed9i nh\u00f3m (group) s\u00f4i n\u1ed5i, n\u01a1i c\u00e1c b\u1ea1n tr\u1ebb Gen Z chia s\u1ebb g\u00f3c nh\u00ecn v\u1ec1 \u0111\u1ee7 m\u1ecdi ch\u1ee7 \u0111\u1ec1 t\u1eeb <a href=\"https:\/\/shopee.vn\/blog\/flex-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">flexing<\/a>, phim \u1ea3nh, \u0111\u1eddi s\u1ed1ng, \u1ea9m th\u1ef1c cho \u0111\u1ebfn c\u00e1c nh\u00f3m h\u1ecdc t\u1eadp, t\u00ecm vi\u1ec7c. \u0110\u00e2y ch\u00ednh l\u00e0 kh\u00f4ng gian t\u1ef1 do \u0111\u1ec3 h\u1ecd th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, quan \u0111i\u1ec3m v\u00e0 b\u1eaft k\u1ecbp nh\u1eefng tr\u00e0o l\u01b0u m\u1edbi nh\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/476a331b-gen-z-la-gi-4.jpg\" alt=\"m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a gen z\" class=\"wp-image-143440\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/476a331b-gen-z-la-gi-4.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/476a331b-gen-z-la-gi-4-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/476a331b-gen-z-la-gi-4-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/476a331b-gen-z-la-gi-4-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/476a331b-gen-z-la-gi-4-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gen Z g\u1ea7n nh\u01b0 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay (Ngu\u1ed3n: Sharmin\/stock.adobe.com, Group JobVui\/facebook.com, Group Saigon Dining Guide\/facebook.com, Group \u201cC\u1ed9t s\u1ed1ng\u201d Gen Z\/facebook.com, Group Maybe you never watched this movie\/facebook.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Y\u00eau th\u00edch mua s\u1eafm online, ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m<\/strong><\/h3>\n\n\n\n<p>So v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc th\u00ec c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n \u0111\u1ed1i v\u1edbi Gen Z. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap qu\u00e1 tr\u00ecnh thanh to\u00e1n d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 c\u00f2n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian. Gen Z c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chi ti\u00eau cho nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng c\u0169ng c\u00f3 s\u1ef1 y\u00eau c\u1ea7u cao v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua nh\u01b0 so s\u00e1nh gi\u00e1 c\u1ea3, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 v\u00e0 s\u0103n \u01b0u \u0111\u00e3i.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Gen Z kh\u00f4ng ch\u1ec9 mua s\u1eafm \u0111\u1ec3 s\u1edf h\u1eefu m\u00e0 c\u00f2n t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t, giao h\u00e0ng nhanh ch\u00f3ng, \u0111\u00f3ng g\u00f3i \u0111\u1eb9p m\u1eaft ho\u1eb7c s\u1ea3n ph\u1ea9m mang l\u1ea1i gi\u00e1 tr\u1ecb cao s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/8cf507e5-gen-z-la-gi-5.jpg\" alt=\"Xu h\u01b0\u1edbng mua s\u1eafm online tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n \" class=\"wp-image-143441\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/8cf507e5-gen-z-la-gi-5.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/8cf507e5-gen-z-la-gi-5-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/8cf507e5-gen-z-la-gi-5-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/8cf507e5-gen-z-la-gi-5-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/8cf507e5-gen-z-la-gi-5-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Xu h\u01b0\u1edbng mua s\u1eafm online tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n (Ngu\u1ed3n: Sharmin\/stock.adobe.com, The img\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Y\u00eau th\u00edch th\u1eddi trang &#8211; T\u1ef1 tin th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, kh\u00f4ng theo khu\u00f4n m\u1eabu<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ebfn v\u1edbi th\u1ebf h\u1ec7 Z th\u00ec th\u1eddi trang kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ea1y theo xu h\u01b0\u1edbng m\u00e0 l\u00e0 c\u00e1ch \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t ri\u00eang. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng ho\u1eb7c c\u00f3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed9c \u0111\u00e1o l\u1ea1i d\u1ec5 d\u00e0ng thu h\u00fat Gen Z.<\/p>\n\n\n\n<p>T\u1eeb phong c\u00e1ch vintage, streetwear hay Y2K \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n tr\u1ebb mix&amp;macth v\u00e0 \u0111em l\u1ea1i nhi\u1ec1u outfit \u0111\u1ed9c \u0111\u00e1o. Kh\u00f4ng ch\u1ec9 c\u00e1c b\u1ea1n n\u1eef m\u00e0 c\u00e1c b\u1ea1n nam th\u1ebf h\u1ec7 Z c\u0169ng quan t\u00e2m \u0111\u1ebfn ngo\u1ea1i h\u00ecnh v\u00e0 c\u00e1ch ph\u1ed1i \u0111\u1ed3 \u0111\u1ec3 th\u0103ng h\u1ea1ng nhan s\u1eafc.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/d45c8310-gen-z-la-gi-6.jpg\" alt=\"Th\u1ebf h\u1ec7 t\u1ef1 tin th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n\" class=\"wp-image-143442\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/d45c8310-gen-z-la-gi-6.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/d45c8310-gen-z-la-gi-6-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/d45c8310-gen-z-la-gi-6-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/d45c8310-gen-z-la-gi-6-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/d45c8310-gen-z-la-gi-6-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Th\u1ebf h\u1ec7 Z lu\u00f4n ch\u00fa tr\u1ecdng v\u00e0o th\u1eddi trang \u0111\u1ec3 th\u0103ng h\u1ea1ng nhan s\u1eafc hi\u1ec7u qu\u1ea3 (Ngu\u1ed3n: Sharmin\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u00e0m \u0111\u1eb9p theo c\u00e1ch ri\u00eang \u2013 \u01afu ti\u00ean s\u1ee9c kh\u1ecfe h\u01a1n<\/strong><\/h3>\n\n\n\n<p>Gen Z l\u00e0 th\u1ebf h\u1ec7 c\u00f3 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c ban \u0111\u00eam nhi\u1ec1u h\u01a1n, ti\u1ebfp x\u00fac nhi\u1ec1u v\u1edbi c\u00f4ng ngh\u1ec7, n\u00ean vi\u1ec7c ch\u00fa tr\u1ecdng v\u1ec1 s\u1ee9c kh\u1ecfe s\u1ebd l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Gen Z kh\u00f4ng ng\u1ea1i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh, t\u1eadp luy\u1ec7n th\u1ec3 thao v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tinh th\u1ea7n.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i ra, Gen Z c\u00f2n \u01b0u ti\u00ean s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m organic, chi\u1ebft xu\u1ea5t th\u1ef1c v\u1eadt v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. T\u1eeb m\u1ef9 ph\u1ea9m skincare, d\u1ea7u g\u1ed9i, s\u1eefa t\u1eafm \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, h\u1ecd lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m an to\u00e0n, l\u00e0nh t\u00ednh, h\u1ea1n ch\u1ebf h\u00f3a ch\u1ea5t \u0111\u1ed9c h\u1ea1i v\u00e0 c\u00f3 cam k\u1ebft b\u1ea3o v\u1ec7 thi\u00ean nhi\u00ean. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p an to\u00e0n, l\u00e0nh t\u00ednh v\u00e0 h\u01b0\u1edbng t\u1edbi ch\u0103m s\u00f3 s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n c\u1ee7a gen Z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/64d2f75d-gen-z-la-gi-7.jpg\" alt=\"Gen Z c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn l\u00e0m \u0111\u1eb9p \" class=\"wp-image-143443\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/64d2f75d-gen-z-la-gi-7.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/64d2f75d-gen-z-la-gi-7-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/64d2f75d-gen-z-la-gi-7-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/64d2f75d-gen-z-la-gi-7-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/64d2f75d-gen-z-la-gi-7-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gen Z c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe nhi\u1ec1u h\u01a1n (Ngu\u1ed3n: Sharmin\/stock.adobe.com, The img\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>\u1ea2nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng &#8211; \u0110u trend c\u00f9ng idol&nbsp;<\/strong><\/h3>\n\n\n\n<p>Gen Z c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ebf h\u1ec7 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, influencer v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. N\u1ebfu th\u1ebf h\u1ec7 tr\u01b0\u1edbc c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn s\u1ea3n ph\u1ea9m theo qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, th\u00ec Gen Z l\u1ea1i quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn nh\u1eefng g\u00ec c\u00e1c th\u1ea7n t\u01b0\u1ee3ng (idol), KOL (Key Opinion Leader) hay influencer y\u00eau th\u00edch v\u00e0 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>Ch\u1eb3ng h\u1ea1n, khi c\u00e1c th\u1ea7n t\u01b0\u1ee3ng K-pop di\u1ec7n m\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch \u0111\u1ed9c \u0111\u00e1o hay mang theo m\u1ed9t m\u00f3n ph\u1ee5 ki\u1ec7n l\u1ea1 m\u1eaft, ngay l\u1eadp t\u1ee9c m\u00f3n \u0111\u1ed3 \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 nh\u00e2n v\u1eadt <a href=\"https:\/\/shopee.vn\/blog\/labubu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Labubu<\/a> \u2013 m\u1ed9t m\u00f3n \u0111\u1ed3 ch\u01a1i s\u01b0u t\u1ea7m \u0111\u01b0\u1ee3c c\u00f4 n\u00e0ng Lisa (BLACKPINK) y\u00eau th\u00edch v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i tr\u00ean trang c\u00e1 nh\u00e2n. Ngay l\u1eadp t\u1ee9c, Labubu tr\u1edf th\u00e0nh c\u01a1n s\u1ed1t v\u00e0 khi\u1ebfn nhi\u1ec1u b\u1ea1n tr\u1ebb Gen Z s\u0103n l\u00f9ng \u0111\u1ec3 s\u1edf h\u1eefu m\u1ed9t nh\u00e2n v\u1eadt y\u00eau th\u00edch gi\u1ed1ng th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a TikTok v\u00e0 affiliate marketing c\u0169ng th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng mua s\u1eafm d\u1ef1a tr\u00ean review. Ch\u1ec9 c\u1ea7n l\u01b0\u1edbt TikTok, Gen Z c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p m\u1ed9t influencer ho\u1eb7c KOL gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. N\u1ebfu th\u1ea5y n\u1ed9i dung h\u1ea5p d\u1eabn, k\u00e8m theo h\u00e0ng lo\u1ea1t \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng, Gen Z c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u201cch\u1ed1t \u0111\u01a1n\u201d ngay.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/41e4a982-gen-z-la-gi-8.jpg\" alt=\"S\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong th\u1eddi \u0111\u1ea1i c\u1ee7a gen Z\" class=\"wp-image-143444\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/41e4a982-gen-z-la-gi-8.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/41e4a982-gen-z-la-gi-8-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/41e4a982-gen-z-la-gi-8-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/41e4a982-gen-z-la-gi-8-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/41e4a982-gen-z-la-gi-8-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong th\u1eddi \u0111\u1ea1i c\u1ee7a gen Z (Ngu\u1ed3n: Sharmin\/stock.adobe.com, Pop Mart\/popmart.com)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ebf h\u1ec7 Z v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a tr\u00e0o l\u01b0u th\u1ea7n t\u01b0\u1ee3ng&nbsp;<\/strong><\/h2>\n\n\n\n<p>Gen Z l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c th\u00f4ng tin t\u1eeb nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau. Do \u0111\u00f3, kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1eaft g\u1eb7p c\u00e1c b\u1ea1n tr\u1ebb hi\u1ec7n nay \u0111\u1ec1u c\u00f3 h\u00e2m m\u1ed9 th\u1ea7n t\u01b0\u1ee3ng hay nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh t\u1eeb c\u00e1c n\u1ec1n v\u0103n h\u00f3a nh\u01b0 H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 Trung Qu\u1ed1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hallyu \u2013 L\u00e0n s\u00f3ng v\u0103n h\u00f3a H\u00e0n Qu\u1ed1c v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a fandom Gen Z&nbsp;<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng v\u0103n h\u00f3a c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ebfn Gen Z ch\u00ednh l\u00e0 Hallyu \u2013 l\u00e0n s\u00f3ng v\u0103n h\u00f3a H\u00e0n Qu\u1ed1c. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u1ec1n \u00e2m nh\u1ea1c K-Pop trong giai \u0111o\u1ea1n nh\u1eefng n\u0103m 2010-2015 \u0111\u00e3 t\u1ea1o n\u00ean h\u1ec7 sinh th\u00e1i th\u1ea7n t\u01b0\u1ee3ng v\u1edbi c\u00e1c nh\u00f3m nh\u1ea1c \u0111\u00ecnh \u0111\u00e1m nh\u01b0 BigBang, Super Junior, 2NE1, SNSD, BTS, BlackPink, Aespa,&#8230; C\u00e1c b\u1ea1n tr\u1ebb kh\u00f4ng ch\u1ec9 theo d\u00f5i th\u1ea7n t\u01b0\u1ee3ng m\u00e0 c\u00f2n h\u1ecdc theo phong c\u00e1ch th\u1eddi trang, trang \u0111i\u1ec3m, th\u1eadm ch\u00ed c\u1ea3 c\u00e1ch n\u00f3i chuy\u1ec7n nh\u01b0 Oppa, Unnie, Bias, Stan,..<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c b\u1ea1n tr\u1ebb c\u0169ng s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n s\u01b0u t\u1ea7m album, photocard hay s\u0103n v\u00e9 concert \u0111\u1ec3 \u0111\u01b0\u1ee3c g\u1eb7p g\u1ee1 th\u1ea7n t\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Gen Z kh\u00f4ng ch\u1ec9 h\u00e2m m\u1ed9 \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng c\u1ea3 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng v\u1edbi v\u0103n h\u00f3a ri\u00eang bi\u1ec7t, b\u1ea3o v\u1ec7 v\u00e0 \u1ee7ng h\u1ed9 th\u1ea7n t\u01b0\u1ee3ng h\u1ebft m\u00ecnh.<\/p>\n\n\n\n<p><strong><em>>> Xem th\u00eam: <\/em><\/strong><a href=\"https:\/\/shopee.vn\/blog\/bias-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Bias l\u00e0 g\u00ec? \u00dd ngh\u0129a c\u1ee7a Bias trong Kpop v\u00e0 Anime<\/em><\/strong><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/4a733f69-gen-z-la-gi-9.jpg\" alt=\"S\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a H\u00e0n Qu\u1ed1c ng\u00e0y nay \" class=\"wp-image-143445\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/4a733f69-gen-z-la-gi-9.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/4a733f69-gen-z-la-gi-9-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/4a733f69-gen-z-la-gi-9-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/4a733f69-gen-z-la-gi-9-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/4a733f69-gen-z-la-gi-9-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a H\u00e0n Qu\u1ed1c ng\u00e0y nay (Ngu\u1ed3n: Sharmin\/stock.adobe.com, BTS (\ubc29\ud0c4\uc18c\ub144\ub2e8)\/facebook.com, BLACKPINK\/facebook.com, aespa\/facebook.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ef1 lan r\u1ed9ng c\u1ee7a anime v\u00e0 v\u0103n h\u00f3a Wibu c\u1ee7a Nh\u1eadt B\u1ea3n<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 H\u00e0n Qu\u1ed1c m\u00e0 n\u1ec1n v\u0103n h\u00f3a Nh\u1eadt B\u1ea3n c\u0169ng c\u00f3 m\u1ed9t s\u1ee9c h\u00fat \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi Gen Z, \u0111\u1eb7c bi\u1ec7t th\u00f4ng qua anime v\u00e0 manga. Nh\u1eefng b\u1ed9 anime kinh \u0111i\u1ec3n nh\u01b0 Attack on Titan, Naruto hay One Piece \u0111\u00e3 nhanh ch\u00f3ng thu h\u00fat \u0111\u01b0\u1ee3c ni\u1ec1m \u0111am m\u00ea c\u1ee7a r\u1ea5t nhi\u1ec1u b\u1ea1n tr\u1ebb, k\u00e9o theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00e0o l\u01b0u <a href=\"https:\/\/shopee.vn\/blog\/wibu-la-gi\/\">Wibu<\/a> v\u00e0 <a href=\"https:\/\/shopee.vn\/blog\/otaku-la-gi\/\">Otaku<\/a>. Nhi\u1ec1u b\u1ea1n tr\u1ebb th\u00edch cosplay nh\u00e2n v\u1eadt y\u00eau th\u00edch, tham gia c\u00e1c l\u1ec5 h\u1ed9i truy\u1ec7n tranh v\u00e0 s\u01b0u t\u1ea7m merchandise nh\u01b0 figure, poster hay artbook.<\/p>\n\n\n\n<p>Ho\u1eb7c nh\u1eefng thu\u1eadt ng\u1eef trong anime nh\u01b0 &#8220;<a href=\"https:\/\/shopee.vn\/blog\/tsundere-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tsundere<\/a>&#8221; (ngo\u00e0i l\u1ea1nh trong n\u00f3ng), &#8220;<a href=\"https:\/\/shopee.vn\/blog\/yandere-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yandere<\/a>&#8221; (y\u00eau \u0111\u1ebfn m\u1ee9c \u00e1m \u1ea3nh) c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n Ngo\u00e0i ra, c\u00e1c b\u1ea3n nh\u1ea1c phim c\u1ee7a anime hay phong c\u00e1ch th\u1eddi trang c\u0169ng l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb m\u1ed9t s\u1ed1 anime c\u0169ng \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng Gen Z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/ab394ea2-gen-z-la-gi-10.jpg\" alt=\"S\u1ef1 \u0111am m\u00ea v\u0103n h\u00f3a Nh\u1eadt B\u1ea3n c\u1ee7a gen Z \" class=\"wp-image-143446\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/ab394ea2-gen-z-la-gi-10.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/ab394ea2-gen-z-la-gi-10-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/ab394ea2-gen-z-la-gi-10-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/ab394ea2-gen-z-la-gi-10-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/ab394ea2-gen-z-la-gi-10-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 \u0111am m\u00ea v\u0103n h\u00f3a Nh\u1eadt B\u1ea3n c\u1ee7a gen Z (Ngu\u1ed3n: Sharmin\/stock.adobe.com, Lotte Cinema\/facebook.com, Ivania Uchiha\/Pinterest, Hunter x Hunter\/imdb.com, )<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ea7n t\u01b0\u1ee3ng Trung Qu\u1ed1c v\u00e0 s\u1ef1 b\u1ed9 phim ng\u00f4n t\u00ecnh l\u00e3ng m\u1ea1ng&nbsp;<\/strong><\/h3>\n\n\n\n<p>V\u0103n h\u00f3a Trung Qu\u1ed1c c\u0169ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn Gen Z, \u0111\u1eb7c bi\u1ec7t qua c\u00e1c b\u1ed9 phim c\u1ed5 trang hay ng\u00f4n t\u00ecnh hi\u1ec7n \u0111\u1ea1i nh\u01b0 Kh\u00f3 D\u1ed7 D\u00e0nh, \u0110\u00f4ng Cung, H\u01b0\u01a1ng M\u1eadt T\u1ef1a Kh\u00f3i S\u01b0\u01a1ng. C\u00e1c b\u1ea1n tr\u1ebb kh\u00f4ng ch\u1ec9 y\u00eau th\u00edch n\u1ed9i dung phim m\u00e0 c\u00f2n say m\u00ea phong c\u00e1ch th\u1eddi trang, trang \u0111i\u1ec3m mang h\u01a1i h\u01b0\u1edbng &#8220;ti\u00ean kh\u00ed&#8221; c\u1ee7a d\u00e0n di\u1ec5n vi\u00ean Hoa ng\u1eef.<\/p>\n\n\n\n<p>Nh\u1eefng phong c\u00e1ch nh\u01b0 &#8220;H\u00e1n ph\u1ee5c&#8221;, &#8220;l\u01b0u ly trang&#8221; hay &#8220;ti\u1ec3u hoa \u0111\u00e1n&#8221; tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb theo \u0111u\u1ed5i. B\u00ean c\u1ea1nh \u0111\u00f3, ng\u00f4n ng\u1eef m\u1ea1ng Trung Qu\u1ed1c c\u0169ng len l\u1ecfi v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a Gen Z v\u1edbi nh\u1eefng thu\u1eadt ng\u1eef nh\u01b0 &#8220;B\u1ea1ch nguy\u1ec7t quang&#8221; (ch\u1ec9 ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c), &#8220;N\u1ed1t chu sa&#8221; (t\u00ecnh y\u00eau s\u00e2u \u0111\u1eadm nh\u01b0ng kh\u00f4ng tr\u1ecdn v\u1eb9n) hay &#8220;Li\u1ec5u nh\u01b0 y\u00ean&#8221; (\u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u00e3 phai nh\u1ea1t theo th\u1eddi gian).<\/p>\n\n\n\n<p><strong><em>>> Xem th\u00eam: <\/em><\/strong><a href=\"https:\/\/shopee.vn\/blog\/not-chu-sa-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>N\u1ed1t chu sa l\u00e0 g\u00ec? Gi\u1ea3i m\u00e3 theo t\u1eeb \u0111i\u1ec3n GenZ<\/em><\/strong><\/a><\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Douyin (phi\u00ean b\u1ea3n g\u1ed1c c\u1ee7a TikTok), c\u00e1c xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p, th\u1eddi trang v\u00e0 phong c\u00e1ch s\u1ed1ng c\u1ee7a gi\u1edbi tr\u1ebb Trung Qu\u1ed1c c\u0169ng nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/f0d9d108-gen-z-la-gi-11.jpg\" alt=\"S\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a Trung Qu\u1ed1c ng\u00e0y nay \" class=\"wp-image-143447\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/f0d9d108-gen-z-la-gi-11.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/f0d9d108-gen-z-la-gi-11-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/f0d9d108-gen-z-la-gi-11-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/f0d9d108-gen-z-la-gi-11-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/f0d9d108-gen-z-la-gi-11-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a Trung Qu\u1ed1c ng\u00e0y nay (Ngu\u1ed3n: Sharmin\/stock.adobe.com, Harper&#8217;s Bazaar Vietnam\/bazaarvietnam.vn)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p gen Z &#8211; \u201cTh\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3\u201d v\u1edbi g\u00f3c nh\u00ecn l\u1ea1c quan gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n<p>Gen Z \u0111ang b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng v\u1edbi m\u1ed9t t\u01b0 duy ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc. Gen Z s\u1edf h\u1eefu nhi\u1ec1u l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, gi\u00fap h\u1ecd th\u00edch nghi t\u1ed1t v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn th\u1ebf h\u1ec7 Z \u01b0u ti\u00ean c\u00f4ng vi\u1ec7c linh ho\u1ea1t, kh\u00f4ng g\u00f2 b\u00f3 nh\u01b0 freelancer, remote ho\u1eb7c hybrid. H\u1ecd th\u00edch \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng v\u1ec1 th\u1eddi gian, kh\u00f4ng gian l\u00e0m vi\u1ec7c linh ho\u1ea1t v\u00e0 \u0111\u1ec1 cao s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c &#8211; cu\u1ed9c s\u1ed1ng.\u00a0<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt xu h\u01b0\u1edbng nhanh ch\u00f3ng, Gen Z \u0111ang th\u1ed1ng l\u0129nh c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn s\u00e1ng t\u1ea1o n\u1ed9i dung nh\u01b0 TikTok Creator, YouTuber, Content Marketing, Digital Marketing,&#8230; v\u1eeba th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u01b0 duy s\u00e1ng t\u1ea1o, c\u00e1 t\u00ednh v\u00e0 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c linh ho\u1ea1t.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/644d6944-gen-z-la-gi-12.jpg\" alt=\"Gen Z y\u00eau th\u00edch c\u00f4ng vi\u1ec7c c\u00f3 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t\" class=\"wp-image-143448\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/644d6944-gen-z-la-gi-12.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/644d6944-gen-z-la-gi-12-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/644d6944-gen-z-la-gi-12-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/644d6944-gen-z-la-gi-12-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/644d6944-gen-z-la-gi-12-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gen Z y\u00eau th\u00edch c\u00f4ng vi\u1ec7c c\u00f3 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t (Ngu\u1ed3n: Sharmin\/stock.adobe.com, The img\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<p>Ngo\u00e0i ra, c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 gen Z khi t\u00ecm ki\u1ebfm m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c 9 to 5 th\u00ec c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 c\u1edfi m\u1edf v\u00e0 \u0111\u1ec1 cao \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u00f3ng g\u00f3p c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n. Kh\u00e1c v\u1edbi Gen X v\u00e0 Millennials \u2013 nh\u1eefng th\u1ebf h\u1ec7 th\u01b0\u1eddng ch\u1ecbu \u00e1p l\u1ef1c &#8220;\u1ed5n \u0111\u1ecbnh s\u1ef1 nghi\u1ec7p&#8221;, Gen Z mong mu\u1ed1n l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ec1 cao s\u1ef1 t\u00f4n tr\u1ecdng, s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t. H\u1ecd kh\u00f4ng ng\u1ea1i \u0111\u1eb7t ra nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 ph\u00fac l\u1ee3i v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gen X, Gen Y, Gen Alpha l\u00e0 g\u00ec? Xu h\u01b0\u1edbng c\u00e1c \u201cgeneration\u201d ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><\/h2>\n\n\n\n<p>B\u00ean c\u1ea1nh thu\u1eadt ng\u1eef gen Z th\u00ec c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c nh\u01b0 gen X, gen Y v\u00e0 gen Alpha c\u0169ng d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch g\u1ecdi 3 nh\u00f3m th\u1ebf h\u1ec7 \u0111\u00e1ng ch\u00fa \u00fd b\u00ean c\u1ea1nh gen Z, v\u1edbi c\u00e1ch s\u1ed1ng, t\u01b0 duy v\u00e0 xu h\u01b0\u1edbng ri\u00eang bi\u1ec7t trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gen X (1965 &#8211; 1980):<\/strong> \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 tr\u01b0\u1edfng th\u00e0nh trong th\u1eddi k\u1ef3 chuy\u1ec3n giao gi\u1eefa c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u01b0 duy th\u1ef1c t\u1ebf, \u0111\u1ed9c l\u1eadp, \u0111\u1ec1 cao gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 c\u00f3 s\u1ef1 nghi\u1ec7p \u1ed5n \u0111\u1ecbnh. Gen X c\u0169ng l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean ti\u1ebfp x\u00fac v\u1edbi m\u00e1y t\u00ednh c\u00e1 nh\u00e2n v\u00e0 internet \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u.<\/li>\n\n\n\n<li><strong>Gen Y (Millennials, 1981 &#8211; 1996): <\/strong>Millennials l\u00e0 th\u1ebf h\u1ec7 c\u1ea7u n\u1ed1i gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7 s\u1ed1. H\u1ecd c\u00f3 t\u01b0 duy c\u1edfi m\u1edf, th\u00edch nghi nhanh v\u1edbi s\u1ef1 thay \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 cao gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n v\u00e0 tr\u1ea3i nghi\u1ec7m. Millennials l\u00e0 nh\u00f3m c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn xu h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, theo \u0111u\u1ed5i \u0111am m\u00ea v\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c &#8211; cu\u1ed9c s\u1ed1ng.<\/li>\n\n\n\n<li><strong>Gen Alpha (2013 &#8211; 2025): <\/strong>\u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 sinh ra v\u00e0 l\u1edbn l\u00ean ho\u00e0n to\u00e0n trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi thi\u1ebft b\u1ecb th\u00f4ng minh ngay t\u1eeb nh\u1ecf. Gen Alpha c\u00f3 xu h\u01b0\u1edbng h\u1ecdc h\u1ecfi qua n\u1ec1n t\u1ea3ng s\u1ed1, th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi xu h\u01b0\u1edbng to\u00e0n c\u1ea7u. H\u1ecd c\u0169ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 th\u1ebf h\u1ec7 c\u00f3 t\u01b0 duy linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n nh\u1edd v\u00e0o n\u1ec1n t\u1ea3ng gi\u00e1o d\u1ee5c ti\u00ean ti\u1ebfn.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1707c5de-gen-z-la-gi-13.jpg\" alt=\"Gi\u1ea3i m\u00e3 c\u00e1c xu h\u01b0\u1edbng th\u1ebf h\u1ec7 n\u1ed5i b\u1eadt hi\u1ec7n nay \" class=\"wp-image-143449\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1707c5de-gen-z-la-gi-13.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1707c5de-gen-z-la-gi-13-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1707c5de-gen-z-la-gi-13-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1707c5de-gen-z-la-gi-13-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/1707c5de-gen-z-la-gi-13-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gi\u1ea3i m\u00e3 c\u00e1c xu h\u01b0\u1edbng th\u1ebf h\u1ec7 n\u1ed5i b\u1eadt hi\u1ec7n nay (Ngu\u1ed3n: Sharmin\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Q&amp;A: Gi\u1ea3i \u0111\u00e1p t\u1eeb l\u00f3ng v\u1ec1 Gen Z<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3 l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Th\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3 l\u00e0 m\u1ed9t t\u1eeb c\u1ee5m t\u1eeb \u0111\u1ec3 g\u1ecdi Gen Z v\u1edbi tinh th\u1ea7n l\u1ea1c quan v\u00e0 g\u00f3c nh\u00ecn h\u00e0i h\u01b0\u1edbc tr\u01b0\u1edbc m\u1ecdi t\u00ecnh hu\u1ed1ng, ch\u1ee7 y\u1ebfu l\u00e0 trong c\u00f4ng vi\u1ec7c. \u0110\u00e2y l\u00e0 c\u1ee5m t\u1eeb \u0111ang r\u1ea5t ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 Tiktok.<\/p>\n\n\n\n<p>B\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c video vui nh\u1ed9n v\u1ec1 b\u1ed1i c\u1ea3nh m\u1ed9t b\u1ed9 ph\u1eadn \u0111i l\u00e0m v\u00e0 c\u00f3 nh\u1eefng t\u00ecnh hu\u1ed1ng th\u00fa v\u1ecb nh\u01b0 \u201c<em>Ti\u1ec7m m\u1ef3 3 \u0111\u1eddi s\u1eafp khai tr\u01b0\u01a1ng, t\u00f4i l\u00e0 th\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3 v\u00e0 c\u0169ng l\u00e0 \u0111\u1eddi \u0111\u1ea7u ti\u00ean<\/em>\u201d hay l\u00e0 \u201c<em>Khi th\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3 l\u00e0m b\u00e1c s\u0129: B\u1ec7nh \u00e1n n\u00e0y ch\u01b0a wow l\u1eafm nh\u1ec9?<\/em>\u201d. C\u1ee5m t\u1eeb n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n nh\u1edd v\u0103n h\u00f3a s\u1eed d\u1ee5ng meme c\u1ee7a th\u1ebf h\u1ec7 Z.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/b6ef4047-gen-z-la-gi-14.jpg\" alt=\"Gi\u1ea3i m\u00e3 v\u1ec1 c\u1ee5m t\u1eeb \u201cTh\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3\u201d \" class=\"wp-image-143450\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/b6ef4047-gen-z-la-gi-14.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/b6ef4047-gen-z-la-gi-14-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/b6ef4047-gen-z-la-gi-14-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/b6ef4047-gen-z-la-gi-14-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/b6ef4047-gen-z-la-gi-14-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gi\u1ea3i m\u00e3 v\u1ec1 c\u1ee5m t\u1eeb \u201cTh\u1ebf h\u1ec7 c\u1ee3t nh\u1ea3\u201d (Ngu\u1ed3n: Sharmin\/stock.adobe.com, The img\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Zoomers, Doomer, Baby boomer l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Trong cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 c\u00e1c th\u1ebf h\u1ec7, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p nh\u1eefng thu\u1eadt ng\u1eef nh\u01b0 Zoomers, Doomer hay Baby Boomer. V\u1eady ch\u00fang ngh\u0129a l\u00e0 g\u00ec?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zoomers:<\/strong> C\u00e1ch g\u1ecdi kh\u00e1c c\u1ee7a Gen Z, xu\u1ea5t ph\u00e1t t\u1eeb ch\u1eef &#8220;Z&#8221; trong Gen Z. \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb 1997 &#8211; 2012.<\/li>\n\n\n\n<li><strong>Doomer:<\/strong> Thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb bi quan, m\u1ea5t ni\u1ec1m tin v\u00e0o t\u01b0\u01a1ng lai, th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t thanh ni\u00ean hay h\u00fat thu\u1ed1c, c\u00f3 t\u00e2m tr\u1ea1ng ch\u00e1n n\u1ea3n.<\/li>\n\n\n\n<li><strong>Baby Boomer (Boomer):<\/strong> Th\u1ebf h\u1ec7 sinh t\u1eeb n\u0103m 1946 &#8211; 1964, th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1 sau Th\u1ebf chi\u1ebfn th\u1ee9 hai \u1edf ph\u01b0\u01a1ng T\u00e2y.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gen Millennials l\u00e0 gen n\u00e0o?<\/strong><\/h3>\n\n\n\n<p><strong>Gen Millennials, hay c\u00f2n g\u1ecdi l\u00e0 Gen Y, l\u00e0 th\u1ebf h\u1ec7 sinh t\u1eeb n\u0103m 1981 &#8211; 1996.<\/strong> \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 l\u1edbn l\u00ean c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 c\u00f4ng ngh\u1ec7, nh\u01b0ng v\u1eabn c\u00f3 tu\u1ed5i th\u01a1 g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng. Millennials l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i r\u1ed9ng r\u00e3i v\u00e0 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u0111i\u1ec7n tho\u1ea1i b\u00e0n, m\u00e1y t\u00ednh c\u1ed3ng k\u1ec1nh sang smartphone v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 ng\u00e0y nay.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/5bcda3fb-gen-z-la-gi-15.jpg\" alt=\"Gi\u1ea3i m\u00e3 v\u1ec1 gen Millennials \" class=\"wp-image-143451\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/5bcda3fb-gen-z-la-gi-15.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/5bcda3fb-gen-z-la-gi-15-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/5bcda3fb-gen-z-la-gi-15-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/5bcda3fb-gen-z-la-gi-15-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/5bcda3fb-gen-z-la-gi-15-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gi\u1ea3i m\u00e3 v\u1ec1 gen Millennials (Ngu\u1ed3n: Sharmin\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Sinh n\u0103m 2000 l\u00e0 gen g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi sinh n\u0103m 2000 thu\u1ed9c Gen Z. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 t\u1eeb s\u1edbm, l\u1edbn l\u00ean c\u00f9ng v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed s\u1ed1. Nh\u1eefng ng\u01b0\u1eddi sinh v\u00e0o kho\u1ea3ng n\u0103m 2000 c\u0169ng c\u00f3 s\u1ef1 giao thoa gi\u1eefa th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z, ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng qua t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1eeb 2012 tr\u1edf \u0111i l\u00e0 gen g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 2012 tr\u1edf \u0111i thu\u1ed9c th\u1ebf h\u1ec7 Alpha (Gen Alpha). \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c sinh ra ho\u00e0n to\u00e0n trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i c\u00f4ng ngh\u1ec7 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.&nbsp;<\/p>\n\n\n\n<p>Gen Alpha l\u1edbn l\u00ean c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 AI, c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 nh\u1eefng ti\u1ebfn b\u1ed9 v\u01b0\u1ee3t b\u1eadc v\u1ec1 gi\u00e1o d\u1ee5c v\u00e0 y t\u1ebf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gen X, gen Y l\u00e0 t\u1eeb n\u0103m n\u00e0o?<\/strong><\/h3>\n\n\n\n<p>Gen X v\u00e0 gen Y \u0111\u1ec1u l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb ch\u1ec9 c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc c\u1ee7a gen Z. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gen X: Sinh t\u1eeb n\u0103m 1965 &#8211; 1980.<\/strong> \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a truy\u1ec1n h\u00ecnh, m\u00e1y t\u00ednh b\u00e0n v\u00e0 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa th\u1ebf h\u1ec7 truy\u1ec1n th\u1ed1ng v\u1edbi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1.<\/li>\n\n\n\n<li><strong>Gen Y (Millennials): Sinh t\u1eeb n\u0103m 1981 &#8211; 1996.<\/strong> H\u1ecd l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean l\u00e0m quen v\u00e0 s\u1eed d\u1ee5ng Internet. \u0110\u1ed3ng th\u1eddi c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng cho v\u0103n h\u00f3a m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 ng\u00e0y nay.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/72a61eac-gen-z-la-gi-16.jpg\" alt=\"T\u1ed5ng quan v\u1ec1 gen X v\u00e0 gen Y\" class=\"wp-image-143452\" srcset=\"https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/72a61eac-gen-z-la-gi-16.jpg 800w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/72a61eac-gen-z-la-gi-16-300x225.jpg 300w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/72a61eac-gen-z-la-gi-16-660x495.jpg 660w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/72a61eac-gen-z-la-gi-16-768x576.jpg 768w, https:\/\/storage.googleapis.com\/ops-shopee-files-live\/live\/shopee-blog\/2025\/04\/72a61eac-gen-z-la-gi-16-750x563.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">T\u1ed5ng quan v\u1ec1 gen X v\u00e0 gen Y (Ngu\u1ed3n: Sharmin\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Sau gen Alpha l\u00e0 gen g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t c\u00e1i t\u00ean ch\u00ednh th\u1ee9c cho th\u1ebf h\u1ec7 sau Gen Alpha. M\u1ed9t s\u1ed1 th\u00f4ng tin d\u1ef1 \u0111o\u00e1n th\u1ebf h\u1ec7 ti\u1ebfp theo s\u1ebd \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Gen Beta, ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong m\u1ed9t th\u1ebf gi\u1edbi c\u00f3 c\u00f4ng ngh\u1ec7 AI, th\u1ef1c t\u1ebf \u1ea3o v\u00e0 nh\u1eefng ti\u1ebfn b\u1ed9 m\u1edbi trong nhi\u1ec1u l\u0129nh v\u1ef1c. Tuy nhi\u00ean, c\u1ea7n th\u1eddi gian \u0111\u1ec3 quan s\u00e1t v\u00e0 \u0111\u1eb7t t\u00ean cho th\u1ebf h\u1ec7 n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady Shopee Blog \u0111\u00e3 gi\u1ea3i m\u00e3 chi ti\u1ebft v\u1ec1<strong> gen Z l\u00e0 g\u00ec <\/strong>c\u00f9ng v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u1ebf h\u1ec7 n\u0103ng \u0111\u1ed9ng n\u00e0y. V\u1edbi s\u1ef1 ch\u1ee7 \u0111\u1ed9ng trong t\u01b0 duy, phong c\u00e1ch s\u1ed1ng linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao, Gen Z \u0111ang t\u1eebng b\u01b0\u1edbc t\u1ea1o ra nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt v\u00e0 d\u1eabn \u0111\u1ea7u to\u00e0n c\u1ea7u.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u1eadp nh\u1eadt s\u1edbm nh\u1ea5t v\u1ec1 c\u00e1c t\u1eeb l\u00f3ng v\u00e0 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong t\u1eeb \u0111i\u1ec3n c\u1ee7a gen Z hi\u1ec7n nay, h\u00e3y theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n <a href=\"https:\/\/shopee.vn\/blog\/giai-tri\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u1ea3i tr\u00ed<\/a> th\u00fa v\u1ecb tr\u00ean Shopee Blog b\u1ea1n nh\u00e9!<\/p>\n\n\n\n<p><strong><em>>> Xem th\u00eam: <\/em><\/strong><a href=\"https:\/\/shopee.vn\/blog\/ngon-ngu-gen-z\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Gi\u1ea3i m\u00e3 xu h\u01b0\u1edbng ng\u00f4n ng\u1eef gen Z: T\u1eeb \u0111i\u1ec3n t\u1ed5ng h\u1ee3p ti\u1ebfng l\u00f3ng gen Z hay d\u00f9ng<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z l\u00e0 g\u00ec? Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00f3m th\u1ebf h\u1ec7 n\u0103ng \u0111\u1ed9ng m\u00e0 c\u00f2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb \u0111ang t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong m\u1ecdi l\u0129nh v\u1ef1c. Sinh ra trong th\u1eddi \u0111\u1ea1i s\u1ed1, Gen Z mang tinh th\u1ea7n s\u00e1ng t\u1ea1o, t\u01b0 duy c\u1edfi m\u1edf v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m c\u00e1i [&hellip;]<\/p>\n","protected":false},"author":14869,"featured_media":143436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[151],"tags":[],"class_list":["post-143435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-giai-tri"],"_links":{"self":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/143435"}],"collection":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/users\/14869"}],"replies":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/comments?post=143435"}],"version-history":[{"count":1,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/143435\/revisions"}],"predecessor-version":[{"id":143453,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/143435\/revisions\/143453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media\/143436"}],"wp:attachment":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media?parent=143435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/categories?post=143435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/tags?post=143435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}