{"id":140566,"date":"2025-03-06T23:14:52","date_gmt":"2025-03-06T16:14:52","guid":{"rendered":"https:\/\/shopee.vn\/blog\/?p=140566"},"modified":"2025-06-27T00:27:49","modified_gmt":"2025-06-26T17:27:49","slug":"flop-la-gi","status":"publish","type":"post","link":"https:\/\/shopee.vn\/blog\/flop-la-gi\/","title":{"rendered":"Flop l\u00e0 g\u00ec? D\u1ea5u hi\u1ec7u, c\u00e1ch kh\u1eafc ph\u1ee5c n\u1ed9i dung flop"},"content":{"rendered":"\n

Flop l\u00e0 g\u00ec?<\/a> \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trong ng\u00e0nh gi\u1ea3i tr\u00ed, d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng n\u1ed9i dung, s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1 nh\u00e2n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m nh\u01b0 mong \u0111\u1ee3i. D\u00f9 mang ngh\u0129a ti\u00eau c\u1ef1c, nh\u01b0ng vi\u1ec7c hi\u1ec3u r\u00f5 “flop” gi\u00fap ch\u00fang ta t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n n\u1ed9i dung v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/strong><\/p>\n\n\n\n

Flop l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Hi\u1ec7n nay, “flop” \u0111\u00e3 tr\u1edf th\u00e0nh thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd.<\/strong> \u0110\u00e2y l\u00e0 t\u1eeb d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t n\u1ed9i dung, b\u00e0i \u0111\u0103ng ho\u1eb7c video kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, t\u01b0\u01a1ng t\u00e1c nh\u01b0 mong \u0111\u1ee3i, th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n b\u1eb1ng vi\u1ec7c \u00edt l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb ho\u1eb7c l\u01b0\u1ee3t xem.\u00a0V\u1ec1 c\u01a1 b\u1ea3n, “flop” c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i, m\u1ed9t s\u1ef1 ki\u1ec7n kh\u00f4ng th\u00e0nh c\u00f4ng<\/p>\n\n\n\n

Ban \u0111\u1ea7u, “flop” mang \u00fd ngh\u0129a ch\u1ec9 s\u1ef1 r\u01a1i \u0111\u1ed9t ng\u1ed9t ho\u1eb7c c\u00fa ng\u00e3 m\u1ea1nh, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u01b0 danh t\u1eeb ho\u1eb7c \u0111\u1ed9ng t\u1eeb. \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 s\u1ef1 th\u1ea5t b\u1ea1i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n s\u1ef1 s\u1ee5t gi\u1ea3m kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t.<\/p>\n\n\n\n

T\u1eeb ngh\u0129a g\u1ed1c, “flop” d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong ng\u00e0nh gi\u1ea3i tr\u00ed, \u0111\u1eb7c bi\u1ec7t l\u00e0 Kpop v\u00e0 Hollywood. Thu\u1eadt ng\u1eef n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng ngh\u1ec7 s\u0129, nh\u00f3m nh\u1ea1c, b\u1ed9 phim hay s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c t\u1eebng r\u1ea5t n\u1ed5i ti\u1ebfng nh\u01b0ng sau \u0111\u00f3 m\u1ea5t d\u1ea7n s\u1ee9c h\u00fat. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb s\u1ef1 thay \u0111\u1ed5i th\u1ecb hi\u1ebfu kh\u00e1n gi\u1ea3, nh\u1eefng v\u1ee5 b\u00ea b\u1ed1i c\u00e1 nh\u00e2n ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch quan kh\u00e1c.<\/p>\n\n\n

\n
\"Flop
Flop l\u00e0 g\u00ec? (Ngu\u1ed3n: madedee\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed, “flop” nhanh ch\u00f3ng lan r\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u1edf th\u00e0nh thu\u1eadt ng\u1eef quen thu\u1ed9c. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng t\u1eeb n\u00e0y \u0111\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng b\u00e0i \u0111\u0103ng, video ho\u1eb7c n\u1ed9i dung kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, “flop” c\u00f2n mang \u00fd ngh\u0129a ch\u00e2m bi\u1ebfm ho\u1eb7c ch\u1ebf gi\u1ec5u khi ai \u0111\u00f3 g\u1eb7p th\u1ea5t b\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Theo th\u1eddi gian, thu\u1eadt ng\u1eef n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong gi\u1ea3i tr\u00ed hay m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c. Ng\u00e0y nay, “flop” c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u1ea5t b\u1ea1i, d\u1ef1 \u00e1n kinh doanh kh\u00f4ng th\u00e0nh c\u00f4ng ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang \u0111\u00f3n nh\u1eadn. V\u00ed d\u1ee5: M\u1ed9t b\u1ed9 phim c\u00f3 doanh thu th\u1ea5p ho\u1eb7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ra m\u1eaft s\u1ea3n ph\u1ea9m nh\u01b0ng kh\u00f4ng thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 b\u1ecb g\u1ecdi l\u00e0 “flop”.<\/p>\n\n\n\n

D\u1ea5u hi\u1ec7u c\u1ee7a “flop” tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n

Thu\u1eadt ng\u1eef “flop”<\/strong> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ch\u1ec9 nh\u1eefng b\u00e0i \u0111\u0103ng, video ho\u1eb7c n\u1ed9i dung kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, \u00edt l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch “flop” \u0111\u01b0\u1ee3c hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng:<\/p>\n\n\n\n

Flop tr\u00ean Facebook<\/strong><\/h3>\n\n\n\n

Tr\u00ean Facebook, “flop” th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 n\u00f3i v\u1ec1 nh\u1eefng b\u00e0i vi\u1ebft, video ho\u1eb7c livestream c\u00f3 l\u01b0\u1ee3t like, comment, share th\u1ea5p h\u01a1n k\u1ef3 v\u1ecdng. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4i khi t\u1ef1 nh\u1eadn b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh “flop” khi kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb b\u1ea1n b\u00e8 ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng. Ngo\u00e0i ra, thu\u1eadt ng\u1eef n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u00e2m bi\u1ebfm nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng khi h\u1ecd \u0111\u0103ng b\u00e0i nh\u01b0ng kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng lan truy\u1ec1n.<\/p>\n\n\n

\n
\"Flop
Flop tr\u00ean Facebook l\u00e0 g\u00ec? (Ngu\u1ed3n: niphon\/stock.adobe.com)<\/figcaption><\/figure><\/div>\n\n\n

Flop tr\u00ean Zalo<\/strong><\/h3>\n\n\n\n

M\u1eb7c d\u00f9 Zalo kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed h\u00e0ng \u0111\u1ea7u, nh\u01b0ng trong c\u00e1c nh\u00f3m chat hay c\u1ed9ng \u0111\u1ed3ng b\u00e1n h\u00e0ng, “flop” \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o, tin nh\u1eafn b\u00e1n h\u00e0ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. Trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n nh\u00f3m, m\u1ed9t tin nh\u1eafn kh\u00f4ng \u0111\u01b0\u1ee3c ai quan t\u00e2m c\u0169ng c\u00f3 th\u1ec3 b\u1ecb g\u1ecdi l\u00e0 “flop”.<\/p>\n\n\n\n

Flop tr\u00ean Instagram<\/strong><\/h3>\n\n\n\n

Tr\u00ean Instagram, “flop” \u00e1m ch\u1ec9 c\u00e1c b\u00e0i \u0111\u0103ng ho\u1eb7c story c\u00f3 \u00edt l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb. Ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 influencer, th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 m\u1ed9t b\u00e0i \u0111\u0103ng c\u00f3 flop hay kh\u00f4ng d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (engagement rate<\/strong>). N\u1ebfu m\u1ed9t b\u00e0i \u0111\u0103ng c\u00f3 s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn th\u1ea5p h\u01a1n b\u00ecnh th\u01b0\u1eddng, ng\u01b0\u1eddi ta s\u1ebd g\u1ecdi \u0111\u00f3 l\u00e0 m\u1ed9t b\u00e0i “flop”.<\/p>\n\n\n\n

Flop tr\u00ean Threads<\/strong><\/h3>\n\n\n\n

Threads l\u00e0 n\u1ec1n t\u1ea3ng m\u1edbi n\u1ed5i, ch\u1ee7 y\u1ebfu d\u00e0nh cho n\u1ed9i dung d\u1ea1ng v\u0103n b\u1ea3n. Tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, “flop” th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng khi m\u1ed9t b\u00e0i \u0111\u0103ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn ho\u1eb7c chia s\u1ebb. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u0103ng l\u1ea1i n\u1ed9i dung k\u00e8m theo c\u00e2u than th\u1edf “flop qu\u00e1”<\/strong>, hy v\u1ecdng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

Flop tr\u00ean TikTok<\/strong><\/h3>\n\n\n\n

TikTok l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 thu\u1eadt to\u00e1n khuy\u1ebfn kh\u00edch n\u1ed9i dung viral, v\u00ec v\u1eady “flop” tr\u00ean TikTok c\u00f3 ngh\u0129a l\u00e0 video kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem, th\u1ea3 tim hay chia s\u1ebb nh\u01b0 mong \u0111\u1ee3i. Nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn video b\u1ecb flop c\u00f3 th\u1ec3 do:<\/p>\n\n\n\n

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  • Kh\u00f4ng b\u1eaft trend ho\u1eb7c s\u00e1ng t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn.<\/li>\n\n\n\n
  • Video kh\u00f4ng \u0111\u01b0\u1ee3c thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi.<\/li>\n\n\n\n
  • Th\u1eddi gian \u0111\u0103ng kh\u00f4ng ph\u00f9 h\u1ee3p, l\u00e0m gi\u1ea3m l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn.<\/li>\n\n\n\n
  • N\u1ed9i dung kh\u00f4ng \u0111\u1ee7 thu h\u00fat \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem trong nh\u1eefng gi\u00e2y \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n\n\n\n

    C\u00e1ch \u0111\u1ec3 n\u1ed9i dung tr\u00e1nh b\u1ecb flop<\/strong><\/h2>\n\n\n\n

    \u0110\u1ec3 n\u1ed9i dung tr\u00e1nh b\u1ecb flop, b\u1ea1n c\u1ea7n t\u1ea1o ra nh\u1eefng b\u00e0i \u0111\u0103ng h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi xem. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 tr\u00e1nh n\u1ed9i dung b\u1ecb flop: <\/p>\n\n\n\n

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    • Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n
    • Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, h\u00ecnh \u1ea3nh\/video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/li>\n\n\n\n
    • \u0110\u0103ng b\u00e0i v\u00e0o khung gi\u1edd v\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n
    • S\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi, b\u1eaft trend, mang t\u00ednh gi\u1ea3i tr\u00ed ho\u1eb7c gi\u00e1o d\u1ee5c \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem.<\/li>\n\n\n\n
    • Khuy\u1ebfn kh\u00edch t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e2u h\u1ecfi, mini-game, th\u1ea3o lu\u1eadn.<\/li>\n\n\n\n
    • S\u1eed d\u1ee5ng hashtag ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn.<\/li>\n\n\n\n
    • Duy tr\u00ec t\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi theo d\u00f5i.<\/li>\n\n\n\n
    • T\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u1edbi ng\u01b0\u1eddi xem \u0111\u1ec3 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft.<\/li>\n\n\n\n
    • Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 b\u00e0i \u0111\u0103ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n\n
      \n
      \"t\u01b0\u01a1ng
      C\u00e1ch \u0111\u1ec3 n\u1ed9i dung tr\u00e1nh b\u1ecb flop (Ngu\u1ed3n: Rawpixel.com)<\/figcaption><\/figure><\/div>\n\n\n

      Hi\u1ec3u r\u00f5 flop l\u00e0 g\u00ec<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n tr\u00e1nh t\u1ea1o ra n\u1ed9i dung k\u00e9m hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat nhi\u1ec1u s\u1ef1 quan t\u00e2m h\u01a1n. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft xu h\u01b0\u1edbng, s\u00e1ng t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 khuy\u1ebfn kh\u00edch t\u01b0\u01a1ng t\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m nguy c\u01a1 b\u1ecb flop v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn v\u1eefng m\u1ea1nh.<\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Flop l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trong ng\u00e0nh gi\u1ea3i tr\u00ed, d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng n\u1ed9i dung, s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1 nh\u00e2n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m nh\u01b0 mong \u0111\u1ee3i. D\u00f9 mang ngh\u0129a ti\u00eau c\u1ef1c, nh\u01b0ng vi\u1ec7c hi\u1ec3u r\u00f5 “flop” gi\u00fap ch\u00fang ta t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n […]<\/p>\n","protected":false},"author":14869,"featured_media":140547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4232],"tags":[],"class_list":["post-140566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-su-kien"],"_links":{"self":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/140566"}],"collection":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/users\/14869"}],"replies":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/comments?post=140566"}],"version-history":[{"count":3,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/140566\/revisions"}],"predecessor-version":[{"id":152603,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/posts\/140566\/revisions\/152603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media\/140547"}],"wp:attachment":[{"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/media?parent=140566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/categories?post=140566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopee.vn\/blog\/wp-json\/wp\/v2\/tags?post=140566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}